Tag Archives: public speaking

What’s your code?

“Everyone has a code to crack. Once you’ve cracked the code, you are home free.”
Jordan Adler, Top Income Earner and ANMP Trainer

Each of us comes to this profession with different skillsets, experiences, and levels of personal development. Becoming an industry leader with a sustainable residual income demands high competence in many aspects.

For example, public speaking is fun* for me.

For you, maybe not.

But what you do easily might be challenging for me.

As informal coaches of a team, one of our tasks is to evaluate what our newbie’s business-owner-strengths are… and which ones need practice, professional instruction, or partnering via outsourcing.

In his quote, Jordan implies each person’s code, or group of challenges to face, is unique.

Your “code” won’t likely be the answer for someone else’s situation. But if you ask the right questions in a respectful manner, you can help the newbie discover theirs.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #crackthecode #whatsyourcode #jordanadler #quote #directsales #partyplan #mlm #networkmarketing #leveragedsales #anmp

*P.S.   I feel nervous before the speech or presentation– from the moment I agree to do it– but I know I rock on stage. That nervousness drives me to prepare thoroughly. Besides writing and rehearsal prior to the event, I earned a Competent Communicator ranking in Toastmasters. Over the space of 5 years I attended 10+ days of interactive public speaking training, which focused on releasing nervousness-on-stage & bad memories from stage performance experiences in childhood. And when I take the stage, I OWN the platform. It’s simultaneously exhilarating and humbling to deliver a talk. A fun result doesn’t mean the journey was easy.




Ironic skills

I read an interesting article on Quartz this week:


“What most employers want, [LinkedIn CEO Jeff] Weiner says, are written communication, oral communication, team-building, and leadership skills. “

Isn’t it ironic… the latter three skills are developed by building a network marketing, direct sales, party plan, multilevel, or leveraged income business. And some of those directly incorporate written communication by the customer or distributor in the final product.

The four skills listed can be described as portable skills, which means they are learned in one arena and are applicable in another.

Know someone who needs a job? Send them the link to the article. If they ask for a way to build those skills, offer your business plan as a possible solution.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #irony #ironicskills #leveragedincome #partyplan #directsales #multilevel #networkmarketing #mlm #NWM #linkedin



Fail like a Texan

(For those of you who like the state of Texas, USA… hold your horses, I’m about to give you a compliment. Keep reading…)

My husband and I completed our first nine months of German language classes this month. Whew! We learned more than 1700 vocabulary words and feel much more confident about holding simple conversations.

However, there were LOTS of times I didn’t know the answer. Or I wasn’t sure of the answer.

But I remembered advice from some of my network marketing mentors who hail from the Lone Star State: “Go Big or Go Home.”

It’s an encouragement, to not be timid about what you do in life. Steer clear of bombast, yet have some neutral-to-confident attitude even when you’re learning. Don’t assume you’re always right… and don’t assume you’re always wrong.

So I decided I could do that with my voice. I forced myself to enunciate clearly and speak in a plenty-loud voice so everyone in the classroom could hear me.

And when wrong, I accepted the correction gracefully.

In learning languages or in business, when you’re starting out (or learning a new skill), you will be wrong a lot before you’re right most of the time. You won’t know all the answers. The product or delivery might need tweaking. You might need to practice more after your second presentation than you did prior to your first.

And you might surprise yourself by how often you’re “right” or moving effectively toward your goal. How even a flawed presentation can enroll new business partners. How being honest that you don’t know the answer can dramatically increase trust.

Speak with a voice that your audience can hear. And be willing to accept your stumbles as part of the process.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #failure #faillikeatexan #lonestarstate #leveragedsales #directsales #partyplan #mlm #networkmarketing

You’re up next!

Imagine you’re backstage at this weekend’s all-companies, all-generic training event for our profession. You have been preparing for this moment for months, when you were invited to speak. You flew to Las Vegas last night. Now you’re backstage. You can watch the stage action on large screen monitors. The technicians are hurrying around and talking in hushed tones. One comes up to you and verifies your name and that your projection slides are loaded. You nod, thinking about your first lines. You hear the crash of applause. The speaker is finishing, and the MC begins your introduction.

It took you years of effort to get here.

What is YOUR message to this crowd?

Think diligently about this. The opportunity may come more quickly than you realize.

And will you be ready to fill in on a moment’s notice in your company’s local meeting? That’s how the road to the big stage usually starts.

Be ready! And believe me, we in the audience want to hear what you have to say. You’re a new voice, without preconceived ideas in the minds of the audience.

We’ve all heard the “big names” and many of us can nearly quote their training. It’s good information. However…

Show us what point of view our industry has been missing.

Show us YOU.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #mlm #residualincome #youreupnext #speaking #inspiring #publicspeaking

That wall behind you

Recall your most recent company regional event or convention.

Have you squinted at slides with tiny writing or low contrast, spending your brainpower trying to understand them (instead of paying attention to what the speaker is saying)?

That’s me.

I wear glasses and have them checked every year.

But at a convention or training session, I’m not necessarily in a good spot to read the visual projections of what you prepared. I might be at the back of the room or over to the side, craning my neck to see around the head of the person in front of me.

My eyes are tired and my brain is racing from all the excitement of the event. Both of those conditions make the eyeball-to-brain-comprehension connection move more slowly.

When these things happen, I don’t hear what you say and I’m not seeing what’s on the screen. It’s a double loss for me, and I feel disappointed. I was hoping to glean your insights!

Speakers, please don’t let your visual and verbal efforts go to waste. Here are some tips for preparing the “slides” for your next presentation.

And a request? Please put the slide up as soon as possible! Consider that it takes the audience about 3 times as long to read and begin to comprehend it… (and I know by the time you go on stage, you’re sick of seeing those slides… but please let us audience members revel in looking at them).

Tip #1 for the audience: if there is information you want to remember from a slide, take handwritten notes if possible. You will retain the information longer.

Tip #2 for the audience: If the speaker is moving too quickly for handwritten notes: take a photo of the slide. (Turn off the camera flash! 😉  )

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #thatwallbehindyou #speaking #slides

When you tilt your head

Here is a public speaking tip, which I learned in a seminar approximately 10 years ago.

(I don’t remember the name of the presenter.)

When you tilt your head to the side, you decrease or negate the strength of your message.

It is a body language signal saying, “I’m harmless. Don’t hurt me.”

(Women tend to do this more than men, but it bears watching for all genders.)

It’s fine to nod up and down, but watch those sideways tilts!

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #whenyoutiltyourhead #publicspeaking #networkmarketing

How to preserve your voice during cold season

During my high school years, late January and early February were anxiety-provoking. That was the time for the state-wide singing competitions, with state finals held at the Butler University School of Music in central Indiana, USA.

We spent many hours practicing our songs, beginning just after New Year’s Day. The contest performance rules would NOT allow sheet music, so we had to memorize every word and nuance of the music. It was a challenge to keep up with the pace of practices and avoid contracting laryngitis.

That also was the midst of wintertime cold and influenza season, with lots of coughing and blowing of noses. The temptation is to clear one’s throat with a harsh sound, but that bangs the vocal cords together, which is detrimental for one’s singing (and speaking) voice.

Our music director gave us a valuable tip: if you have the urge to clear your throat before singing or talking, swallow quickly twice in a row. It might still FEEL like your throat is coated, but your voice will be clear when you speak or sing moments later.

Try it. I think you’ll like it.

The two-fast-swallows technique is also useful for public speaking, especially if you are using a microphone! Throat-clearing is a harsh sound to begin with, and your audience’s ears will thank you for avoiding it.

Use this technique to keep up your usual pace of networking meetings, business presentations, and new distributor trainings. Your team will be grateful!

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #mlm #partyplan #residualincome #voice #clearingthroat #swallowtwice #publicspeaking #speakingtipforcoldseason #speakingtip #preserveyourvoiceduringcoldseason

Be a Respectful Celebrity, Part 1

Do distributors in your company “know your name”?

As you rank advance and receive awards, your name and face will become more recognizable at company events and in social media.

I call that “being a minor celebrity.”

People on the street won’t necessarily recognize you, but you might become an in-company celebrity.

Regardless of your level of influence, you can use your celebrity status for good.

Tip 1. Give praise and recognize accomplishments in public. When you receive a card or gift for a non private accomplishment (business award, birthday, anniversary, etc), thank the sender publicly if possible. Be consistent- if you thank some senders in public, thank all in public. Otherwise it looks like you’re embarrassed to acknowledge your relationship with the sender. Post on their social media broadcasting “Timeline” if their account allows it. And make an effort to praise accomplishments of distributors outside your team.

Tip 2. Don’t out-shout other distributors. When you have celebrity status, even in a small way, your words carry more impact. Getting ready to post an article link in your company’s distributor social media group? Scroll through today’s and yesterday’s postings to see if anyone else posted it. If such a post exists, add a comment supporting the article, such as, “Kerry, thanks for posting this.” Comments in Facebook keep the post active & bring it to the top of the group’s posting history.

Tip 3. Give as much credit as possible. See an idea in your social media feed? Use the Share feature or tag the author or post-er in the body of your post. See a fabulous post in your company discussion group that deserves more attention? Boost it by re-posting it in the same group, including an obvious mention of the original post-er (tag them) in the first line or 2 of your post. Make a game of how many relevant people (creators, improvers, and inspirers of your blog post idea) you mention. Avoid tagging lists of field leaders unless they were directly responsible for the content of your post. (Don’t waste their time. Get a good reputation for tagging them only when relevant, and those leaders will be much more likely to read and respond.)

These three principles also apply when speaking one-to-one, in groups, during webinars, and from the stage.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #beagoodleader #mlm #directsales #partyplan #leadership #givecredit

Ladies and gentlemen, please help me welcome…

Doing your first introduction at your local network marketing meeting? Or are you a seasoned speaker at your direct sales events?

When new Distributors begin stepping into leadership roles, they frequently are tasked with introducing a speaker at a weekly event. And many don’t have a clue what to do.

Please bear in mind the introducer’s job is to inform the audience why they should listen to the speaker.

During presentations and trainings please keep your introduction focused on the speaker’s business accomplishments.

*  If you are introducing a newer-tenure Distributor, mention any rank advancements or awards they have received in your company thus far; to build their credibility you can also talk about their commitment, energy, and network marketing goals.

*  Avoid the trite “lovely and talented mother of three” types of remarks unless you are willing to introduce the men as “handsome and talented father of three.”

Want more tips from a trained Toastmaster? Keep reading.


I hold a Competent Communicator ranking in Toastmasters International, competed in several speech contests, and have been the Master of Ceremonies for several speaking events. Here are some guidelines I learned from members of my Toastmasters clubs.

* Mention the speaker’s name at the END of the introduction. When the audience hears the name, it is the signal to applaud the speaker’s entry.

(Biography paragraphs on a book cover or at the end of a magazine article mention the name FIRST. In speaking, you mention the name LAST.)

* Ask the speaker ahead of time what they would like for their introduction. If the speaker provides a written introduction, read it word-for-word. Don’t add ANYTHING, because you might inadvertently reveal a quality or story that they wanted to unveil during their speech.

* Make the quality and length of introductions consistent for all speakers during an event. This may require introducers to coordinate ahead of time. A glowing introduction filled with the speaker’s credibility signals the audience to pay attention & take notes… and a lackluster introduction subtly signals to take a restroom and smartphone break.

* The podium/speaking area is always occupied during a speaking section of an event. Either an introducer, master of ceremonies, or a speaker is in that physical spot.

* Introducer starts the applause, stays at the podium, and keeps the applause active until shaking hands with the speaker when she/he arrives at the mic, then introducer leaves the podium area. Speaker rides or walks (NO RUNNING) with energy to the podium, crossing in front of the introducer if their paths must cross.

* Speaker thanks the INTRODUCER: say something like “Thank you for that glowing introduction!” and begin your remarks.

–LYnn Selwa, “The Rocket Science Coach” ™
#lynnselwa #lynnselwaTRSC #therocketsciencecoach #networkmarketing #residualincome #introducingthespeaker #publicspeaking

Updated article: Are you sucking the oxygen out of the room?

(I will be out of the office on the day this is scheduled to post. I learned a lesson while typing the first version: click the Scheduling button first, to make sure I don’t post prematurely!  –LS)

Imagine sitting in the audience of your company’s regional event.

Which speakers inspire you?

And more importantly, which well-meaning speakers demotivate you… and why?

As leaders (or leaders-in-development) in our profession, it can be easy to lose perspective on what it was like to be “the newbie.”

When you grow in fame, so does the number of people who surround you with smiles, always telling you Yes.

But even if they laugh at your jokes you might be inadvertently de-motivating them.

Here are some questions to consider.


Regarding humor and praise:

When you use humor in a speech, does it arise naturally from the situation you are describing? Or are you frequently throwing one-liners into your talk, just to get the laugh (like the proverbial “class clown”)? Also beware the pitfalls discussed in last week’s post.

When a distributor shares an accomplishment… it might have been “no big deal” for you to accomplish the same thing, but it may have required huge courage for them. And they’re describing that accomplishment BECAUSE it is important to them! PLEASE don’t belittle it whether due to its size or the length of time it took to manifest. You might think you are urging them to work faster, but instead you are implying “you are not good enough.”


Regarding private social media discussion groups for your company’s distributors:

When you post an article, do you skim through the group’s posts to see if anyone posted it already?

Remember that your “celebrity” magnifies your voice & influence, and it can easily drown out the same post from a lesser-known distributor. It’s as if they are speaking with their natural unaided voice, while your voice is automatically boosted by the public address system.

Maybe it’s the academic in me… I make a point to give credit wherever I can, in any communication. It’s a fabulous way to use larger influence and lift other people with it. My typical process includes skimming through the group to make sure no one else posted the same article, then I post it and include a “Thanks to __(tagged name)____ for bringing this to my attention.” If I want to re-post, I always tag the person in the body of the post, to give them clear credit for posting the idea first.

Giving credit boosts your trustworthiness with your entire team, and it encourages more members to share great ideas.

For example my mentor is in the top rank of my company, and he could have easily “outshouted” me in May. Last month I saw a positive-press article in my Facebook newsfeed. I skimmed through the private distributor discussion group and did not see another post of that article, so I posted. Typically my mentor clicks Like within an hour after I post, and 5 hours had passed without that acknowledgement. I sent him the link in a private message, and he responded within 2 minutes. “That’s really incredible LYnn!! I wonder if Corporate knows? Nothing has been announced! We need to get this out! Do you want to post?

Notice how he asked me FIRST. That is classy. In response I told him I already posted and it’s fine to re-post. And yes his post received double the Likes and comments, and that’s fine with me.


Regarding social media in general:

In a social media discussion, do you post your opinion and then yield the floor?

If you add comments to an ongoing social media discussion, are they Replies to other people’s comments in order to support or clarify their opinion? Or are you adding more comments “just to hear yourself talk”?

The One Thing: Leaders listen more than they “talk.”

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #social #socialmedia #networkmarketing #residualincome #partyplan #directsales #oxygen #areyousuckingtheoxygenoutoftheroom