Seeing celebrations of the Baseball World Series reminds me of an article I read. I can’t remember the author but suspect it was economist Paul Zane Pilzer. The next three paragraphs are my best recollection of that article.
The author observed that people have passion inside themselves. LOTS of passion. They want to display it in a way that is approved by the greater society, especially toward a “winning” cause.
Many cheer for a sports team because it is a society-approved way to use that energy. We humans get an endorphin rush from bonding together in a cause greater than our individual lives. It’s even better if “our” team wins! (And if our team loses, we can commiserate together.)
What if fans took a slice of that passion and applied it to launching and marketing their own businesses? Doing so can be riskier because there is pressure to “win,” and some people deem it is a “selfish” use of energy to spend so much time and energy on an endeavor that benefits “only themselves.” The solo entrepreneur typically lacks large numbers of fans in their early days in business, before experiencing large success.
LYnn here: When distributors join your team, they are learning how to focus at least some of that passion on a project. You are automatically a player or coach on their field, but their proverbial stands might be empty. Be THEIR biggest fan and cheer them on.
–LYnn Selwa, “The Rocket Science Coach” ™
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