Category Archives: Marketing Methods

The powerful ear

Systems aren’t perfect, things break, and websites need fixing.

Those things happen in every company, occasionally.

But where do you complain about the flaws?

On your personal social media? In a distributors-only forum? With the home office department that takes responsibility for implementing changes?

All three speak to powerful people.

The first avenue speaks to the public: the ones who were part of your company or who have yet to join. They might hear an unspoken message of, “This doesn’t work, we’re a so-called ‘hot mess,’ get back to us after we’ve figured out this crisis.” You run the risk of reinforcing any existing stereotypical negative images of your company and profession. In this case you’re impacting the long-term future of the company in a negative way.

The second avenue speaks to the distributors in your company, and the most tender ears there are the newbies. Their responses will likely be more extreme than the seasoned distributors. You run the risk of scaring them away because of your momentary frustration. In this case you’re negatively impacting the immediate and short term growth of the company.

The last avenue speaks to the people who can fix the problem. I know they prefer when people report the cause-and-effect chain of events instead of using inflammatory words to merely complain about it. Like the first avenue, you’re impacting the long-term future of the company. Only these ears are the ones who can implement a solution. So the effect is positive.

Long-term positive wins my vote every day.

–LYnn Selwa, “The Rocket Science Coach” ™

P.S. Leaders: Your clients and distributors should be told about known pitfalls they are likely to encounter. But how can you tell if you are informing versus complaining? See if you agree with my definitions.

#lynnselwa #therocketsciencecoach #thepowerfulear #leveragedsales #networkmarketing #mlm #directsales #partyplan #mindset #leadership

 

 

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Whom should I tell?

Imagine your company’s web site botched your end-of-week order. You feel angry and frustrated. You have the urge to TELL SOMEONE.

The biggest question to ask yourself is, “Is this complaining, informing, or working toward a solution?”

Complaining: This awful thing is happening! It isn’t fair! Why didn’t someone anticipate this?? (Said with the intent to broadcast far and wide in order to – consciously or not – garner sympathy or stir outrage)

Informing: The website is not functioning correctly. Here’s what to expect and how to work around the issue. (said in a more focused and non-inflammatory way, concentrating on channels used by current users of the site)

Working toward a solution: Hello, I’m using the ABC feature, and when I do DEF, it does UVW. I would like it to do XYZ. (a private and calmly-worded communication from you to the Information Technology department, using details and sequences of events)

The more your communication is private, calm, and feature-focused, the more likely it is to be working toward a solution.

It’s true other distributors should know any pressing issues (relative to their experience level and likelihood of encountering them). However, take care that you are informing them instead of merely stirring up emotions.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #whomshoulditell #complaining #informing #workingtowardasolution #partyplan #directsales #distributors #mlm #networkmarketing #leveragedsales

Your Two Tribes

When you do your work with excellence in a public sphere, you will gain two types of positive-minded tribes.

The first tribe is the Fan Tribe. Fans encourage you, cheer for your newest product, and sometimes refer other people to you. These people feed your mental state with uplifting words and click Like on your posts.

The second tribe is the Buying Tribe. These people cast a financial “vote” by purchasing what you’re selling. On the flip side, they may or may not tell anyone else about your product.

Typically there is overlap between the tribes. Some Fans quickly or gradually join the Buyers. Some Buyers become outspoken Fans of your product.

The challenge is to avoid becoming upset when a person wants to be only a Fan.

I know good words don’t pay the mortgage. And it may seem disappointing that someone who praises your product (and could likely be helped by it) won’t take the extra step to buy it. However, Fans are fertile sources for word-of-mouth referrals, which is the most trusted form of advertising in our modern economy.

Be sure to thank your Fans and be grateful for them. They typically lead you to your Buying Tribe.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #tribes #yourtwotribes #leveragedsales #partyplan #mlm #networkmarketing #residualincome

The 4 Stages of Announcements

THE FOUR STAGES OF ANNOUNCEMENTS:
1) Excitement
2) Confusion
3) Clarification
4) Feeling comfortable with the idea

Be aware of these, and guide your teams & customer base through them.
#lynnselwa #therocketsciencecoach #announcements #coachingyourteam #leveragedsales #networkmarketing #directsales #partyplan

What language are you speaking?

Residuals.

Downline.

Coding bonus overrides.

That’s English, right?

But for most English-speaking people outside our profession, you may as well be speaking a foriegn language.

A person looking at the professon might think:

That’s the leftover junk at the bottom of the tank, or the grit that didn’t get removed when I did the dishes. I don’t want that.

You must not like them very much.

Someone took your bonus away? How awful!

Much like technical topics, our profession is detailed and has its own vernacular. Certain words have legal definitions, too.

Jargon is a shorthand that’s great for discussions within our profession.

But it can be intimidating to someone who’s not.

What if we spoke two languages: short and clear descriptions for those who are looking to join us, and the fine-tuned special vocabulary for those of us immersed in it?

After all, simple is appealing. Simple is attractive. People are looking for simple solutions.

How would our profession’s reputation change if we described things like this:

Money that comes in month after month.

Your sales team.

Bonuses you receive when your team sells products.

Watch the language in your videos, literature, and individual conversations. Jargon doesn’t impress people; it makes them feel uncomfortable and excluded.

Keep it simple and accurate. They’re more likely to join your team if they feel comfortable with the words you use.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #language #residual #downline #leadership #bonuses #team #leveragedsales #mlm #networkmarketing #directsales

Can you roll over?

Last week I was laying in bed when I heard my neighbor leaving for work. I silently wondered, ‘Would he rather just roll over when the alarm rings at 5am? I bet he would.’

Then I rolled over and went back to sleep.

It was my inspiration for creating the phrase,  “roll-over money.”

If your alarm rings, you roll over, and you still get paid… you earn roll-over money, too!

Of course I’m speaking of residual income and other forms of passive income.

If your established customers can order, receive, and use your product without your involvement, you also receive roll-over money.

Imagine this discussion:

“Do you earn roll-over money?”

“What’s that?”

“When your alarm rings, can you roll over, go back to sleep, and still get paid? That’s roll-over money. I show people how to earn it.”

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #leveragedsales #networkmarketing #partyplan #mlm #residualincome #rollovermoney

Do they notice? Are they glad?

One challenge of marketing is being in touch often enough… but that’s not the complete picture.

Are you in touch often enough…

  1. So they remember who you are
  2. So they remember what you do/what you offer
  3.  So they understand you are consistent, as a professional should be (occasional human-slips aside)
  4.  So they come to predict when they will hear from you, and when it’s been longer than usual

Now, think of being a proverbial “fly on the wall” in their office or home.

If your message doesn’t arrive… do they notice?

If they notice, are they GLAD not to hear from you?

(that can be embarrassing, if that’s your situation! Would you want to receive the message you’re sending?)

Strive to be the person they say this to: “Wow, we usually hear from you when _________, and were disappointed when we didn’t!”

–LYnn Selwa “The Rocket Science Coach” ™

P.S. What was your reaction when I didn’t post on Thursday? Did you feel glad, disappointed, or something else? I would appreciate your feedback on my “ABOUT LYNN” page.

#lynnselwa #therocketsciencecoach #didtheynotice #weretheyglad #consistent #networkmarketing #marketing #directsales #partyplan #residualincome