Category Archives: Marketing Methods

Do they notice? Are they glad?

One challenge of marketing is being in touch often enough… but that’s not the complete picture.

Are you in touch often enough…

  1. So they remember who you are
  2. So they remember what you do/what you offer
  3.  So they understand you are consistent, as a professional should be (occasional human-slips aside)
  4.  So they come to predict when they will hear from you, and when it’s been longer than usual

Now, think of being a proverbial “fly on the wall” in their office or home.

If your message doesn’t arrive… do they notice?

If they notice, are they GLAD not to hear from you?

(that can be embarrassing, if that’s your situation! Would you want to receive the message you’re sending?)

Strive to be the person they say this to: “Wow, we usually hear from you when _________, and were disappointed when we didn’t!”

–LYnn Selwa “The Rocket Science Coach” ™

P.S. What was your reaction when I didn’t post on Thursday? Did you feel glad, disappointed, or something else? I would appreciate your feedback on my “ABOUT LYNN” page.

#lynnselwa #therocketsciencecoach #didtheynotice #weretheyglad #consistent #networkmarketing #marketing #directsales #partyplan #residualincome

Advertisements

Can I touch it?

An exasperated sigh. The dull thunk of a pen tossed onto a thick stack of paper.

My head snapped up as I watched fingers dart through the meticulously combed rills of Mikey’s dark brown hair, then his head leaned backward and out of sight.

His office chair creaked as I stood up to see better.

“What’s happening?” I quizzed my engineering mentor across the orange cubicle wall.

“Lynn, these numbers are swimming in front of my eyes. I can’t make sense of why this trajectory keeps crashing. I think I need a break.”

I nodded in agreement.

It felt good to stand and stretch. We were putting in long hours preparing a proposal for a new satellite launch, so Mikey was under some pressure to make the mission succeed. As an engineering intern, I was assigned to prepare some of the graphs that would be included in the overhead projector slides.

“With these stacks of papers and the sea of numbers, I’ve lost all perspective of exactly what the vehicle looks like. Let’s go to the high bay assembly building and take a look at the so-called “point mass” we are flying.”

I grinned at the engineering joke. The flight-path-planning computer program pretends the 156 foot (47 m) tall vehicle is a VERY heavy ball that is smaller than your clenched fist. It makes the flight-planning equations easier to calculate, and another department analyzes the flexibility of the true-sized vehicle.

Mikey got a gleam in his eye. “Do you have some close-toed shoes?”

I pointed toward the floor. “Under the desk, just like Tish suggested.”

Mikey smiled and replied, “OK, co-op, put on your tennis shoes and let’s go make an official visit to see the real thing.”

We were chatting animatedly as Mikey swung the heavy doors open and the warm dry slap of air announced yet another perfect sunny day in San Diego.

————————

Working with an intangible concept can be hard on the primal human brain.

Brains are more comfortable with something to touch than with numbers written on a computer screen. If I can pinch it, sniff it, and see it, I can understand what it is. I can assign a monetary value. It becomes “real” to me. And I feel a lot more relaxed.

Does your network marketing, party plan, or direct sales company have products that your clients don’t physically touch? Financial services and computer-generated physical greeting cards are two examples.

Or does the client who purchases it rarely sees the final product, because it is shipped to a third party?

If your situation fits either general case, I strongly recommend you send or give a tangible item directly to the person who’s buying your product. A product sample, a physical card of thanks, or treating them to coffee are some ideas.

You’ll be the refreshing break in the midst of an increasingly-intangible world.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #partyplan #directsales #touch #rocketscience #coffee

When you tilt your head

Here is a public speaking tip, which I learned in a seminar approximately 10 years ago.

(I don’t remember the name of the presenter.)

When you tilt your head to the side, you decrease or negate the strength of your message.

It is a body language signal saying, “I’m harmless. Don’t hurt me.”

(Women tend to do this more than men, but it bears watching for all genders.)

It’s fine to nod up and down, but watch those sideways tilts!

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #whenyoutiltyourhead #publicspeaking #networkmarketing

Let it rot

“Just a friendly reminder that you [have] only 1 more day of replay access to the __________________ event videos. Replay access ends on April 6th at 8:30 am Central time. “

This message landed in my email inbox yesterday.

I don’t know about you, but I am somewhat addicted to personal development.

When I read a personal development book, I underline and make notes in the margin. (Thank goodness we can easily afford to buy the books instead of relying on the public library volumes.) When I show up in person to a training session, I am vying for the front row, or as close to the front as possible. When there’s a livestream, I watch as many sessions as I reasonably can and take handwritten notes… then quickly post a summary of the talk in our distributors-only Facebook group.

The event referenced in the email was a 3-day livestreamed seminar with more than 20 presenters. I was learning powerful insights in each of the sessions.

And I was grateful for the month-long access to the full-session recordings. The completeness of the content combined with the length of time to watch lessened my fear-of-missing-out.

And when I was just getting started in this profession, I had a significant fear of that opportunity passing me by.

Here’s how I compensated.

When I was a distributor in my first network marketing company, I let the training get out of hand. I always had another conference call, Saturday “advanced training,” or book. Goodness knows I needed lots of guidance, as I was still developing an entrepreneur’s self-discipline and body of knowledge. But I went too far.

Eventually I allowed myself to understand that I was using those tools to procrastinate from doing the scarier actions: meeting people, calling to set appointments, and asking for the sale.

When I joined my current company 10 years ago I made a decision. I would attend seminars and/or study personal development information, but at a reduced rate. I promised myself to be more honest with myself regarding procrastination. I recognized that the “shiny new object” syndrome gets activated in my brain not by new shoes or the latest technology toy, but by being easily distracted by the new or ‘scarce’ book, seminar, or training session.

And over the past decade I realized that wanting to buy and hold and renew large quantities of such information WAS a flareup of the old “I’m getting passed by” thought process.

When I received that email, I thought back through the past month. I watched about half of the sessions in real time. Then last week I took 2 chunks of time to watch the remaining recordings, knowing the one-month watching deadline was coming soon.

I was confronted with an offer in that email: pay X amount of money to have “lifetime access” to these recordings, or lose access to them forever.

I asked myself two key questions.

  1.  Did I watch and take notes on the specific sections that I was most likely to apply?
  2.  What is the likelihood I will ever watch those sessions again?

The answers:

  1. Yes.
  2. Near zero. (and do I want to ‘hoard’ those materials, even the access to them?)

I chose to let it expire. (and I will gladly register for the next year’s livestream)

Sometimes a forced purge is helpful.

This time it was best to let the offer rot.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #LetItRot #personaldevelopment #networkmarketing #residualincome #email #lifetimeaccess #twoquestions #choosyist

Postscript:

Hoarding information is one way I tried to capture the elusive “secret to success.” It’s elusive because there’s no single such secret. And I realize that feeding my brain with positive and uplifting information is the important thing.

(Yes I will hang onto many of the personal development books I read over the years. This isn’t a call to go so-called ‘minimalist.’ Perhaps it is a call to go ‘choosy-ist.’)  –LS

 

Are you a woman? Or have a woman on your team?

Do you want powerful women in network marketing coaching your team?

The “Most Powerful Women In Network Marketing” conference starts tonight (6pm USA Pacific Zone) and runs through Saturday evening. I will be tuning in over the internet, which is commonly known as “livestreaming.”

Whatever your gender, you can purchase a livestream ticket to see the teaching sessions on your smartphone or computer. Watch the internet broadcast as-it-happens, or watch the recordings for 30 days afterward at your convenience. Your ticket includes both options.

Pick up a few tips for yourself, or pass them along to the female members of your network marketing, direct sales, or party-plan team. There’s even a panel regarding “how to work as a business partner with your spouse.”

“See” you there!

–LYnn Selwa, “The Rocket Science Coach” ™

P.S. I receive no compensation of any type from marketing nor from purchases.

#lynnselwa #therocketsciencecoach #MPWNM2017 #ericworre #networkmarketingpro #residualincome #networkmarketing #mlm #directsales #partyplan #personaldevelopment #women #powerfulwomen #livestream

 

 

It’s more powerful than technique.

Have you been in the audience, watching a presenter speaking… and then you feel the energy shift.

You can tell the speaker is about to speak from the heart.

Off-script but on-point.

Suddenly everyone who was letting their mind wander … starts paying full attention.

People sit up in their chairs. They lean forward in anticipation.

It may be only a few words. But the effect is profound.

You get a glimpse of the real person instead of a finely-crafted and well-rehearsed exterior.

It feels different because it is connecting through emotions.

Theirs.

Truth. It’s more powerful than any speech or sales technique.

Up to that moment, you may have felt strong emotion regarding their talk. But in that glimpse, you feel THEIRS. That two-way emotional connection is riveting.

Of course, when you are the speaker, maintain your healthy boundaries. Also guard any company-private information.

Telling the truth doesn’t mean spilling your guts or T.M.I. (Too Much personal Information). It requires telling the audience what you FEEL about this subject. “I feel ______.” Hate, love, disgust, pity, compassion, longing. Or something else. And why.

Let them hear it in your voice, if only for a moment. Speak human-to-human instead of announcing your next bullet point or topic.

I betcha that glimpse is the part of the speech they remember.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #itsmorepowerfulthantechnique #truth #tmi #emotionalconnection #connecting

What do you call it?

“So, what do you do for a living?”

That’s not necessarily a simple question for many of us working as independent distributors or consultants.

How in the world do we describe the ‘channel of distribution’ accurately, concisely, and proudly?

Industry trainer Eric Worre has an opinion.

(please note: if your compensation plan doesn’t contain all three aspects, you might end up choosing a different description.)

In the end, he raises some important questions and insights for all of us to consider.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #partyplan #directsales #mlm #whatdoyoucallit #ericworre