Category Archives: Marketing Methods

Looking at “Balance” in a new way

In many discussions regarding building a business, the terminology of “balance” gets thrown around.

Advice varies: from “You should pursue balance in your life” to “Forget balance, you have to go way out of balance to get anything big done in life.”

I think either extreme is unhelpful.

What if we approached “balance” as a system of maintaining many issues, while expanding our efforts on one or two ideas?

The idea is, don’t completely drop the things that are foundational while you pursue a big project.

The foundational items are the ones whose effects are seen long-term.

If we ignore eating healthy because it takes “too much time to cook,” eventually the hamburgers and soft drinks will catch up to us… through low energy levels, high blood pressure, and the subtle-yet-important effects of lack of minerals.

If we skip the workouts because “going to the gym doesn’t put money in my wallet,” eventually our energy levels fall and our thought processes become sluggish.

If we consistently spend little quality time with our families for an extended period of time, eventually they pull away from us.

But when we’re concentrating on building the business, SOMETHING has to be put aside.

For each of us, that “Something” may be different.

I suggest you look at the things that entertain but do not create strong leadership skills. I’m speaking of zoning out in front of the tv every night, spending hours scrolling through social media, or playing video games for hours on end. Every person has their weakness.

Be selective. Don’t give something up entirely if you truly enjoy it, because austerity  usually backfires.

For example, what if you choose ONE hour of tv to watch per day, or per week? What tv show REALLY inspires you? (I bet it’s not the news.) Record it with Tivo it and watch it afterward, (even immediately afterward if you suspect your willpower might falter while watching the live broadcast.) And if you truly feel you need the news to stay informed, listen to it in the car on the way to work, or view news articles while riding public transit. (Remember to use earphones while riding the train or bus!)

If you enjoy social media, perhaps set a timer (not just watch the clock) to allow yourself to indulge in your favorite platform for a set time (perhaps 10 minutes). Let the timer be the “bad guy.” Then set the timer to keep track until you allow yourself another social media surfing time (say, in 60 minutes).

Make a rule that helps you: for example, during the workday, if you mostly work from your computer, make your rule that you will only look at social media from your phone. During worktimes log out of the app, don’t let the app save your password, and remove the app from the background processes. If possible, put your phone across the room (so you have to get up to reach it), or put it in another room.

Make it a little difficult to “just check in for a moment.” Turn off notifications. Set a password that is about 10-15 characters long, remembering to NOT let the app save your password, and if you want to log in you will type it. I do this, because I use my phone to send texts as part of my marketing outreach, and sometimes out of boredom or frustration I find myself tapping the app to look at social media… but by the time I am nearly finished typing the long password, I consciously realize what I’m doing, so then I stop myself… at least until the timer rings.

Here are some other ideas.

If you have young children, is it necessary for you to watch every practice? Would it be OK to use some of that time to make phone calls or send business-building texts while sitting on the bleachers or in the car… however, be sure to have phone turned off and be fully present for the recitals and big games. Be there for the milestones.

If eating healthy is important but cooking takes a long time, consider cooking in big batches and freezing some meal-sized portions. My parents call this “making Big Food.” On your “working evenings” you simply reheat the frozen portion and serve with a shortcut-healthy side dish (like prewashed bagged salad). Or 1-2-3 nights a week you get takeout, and those are the evenings you spend working your business.

Something’s gotta give when you put major hours toward building a business. I hope these ideas give you inspiration to flex your schedule in a healthy way.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #balance #lookingatbalanceinanewway

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The powerful ear

Systems aren’t perfect, things break, and websites need fixing.

Those things happen in every company, occasionally.

But where do you complain about the flaws?

On your personal social media? In a distributors-only forum? With the home office department that takes responsibility for implementing changes?

All three speak to powerful people.

The first avenue speaks to the public: the ones who were part of your company or who have yet to join. They might hear an unspoken message of, “This doesn’t work, we’re a so-called ‘hot mess,’ get back to us after we’ve figured out this crisis.” You run the risk of reinforcing any existing stereotypical negative images of your company and profession. In this case you’re impacting the long-term future of the company in a negative way.

The second avenue speaks to the distributors in your company, and the most tender ears there are the newbies. Their responses will likely be more extreme than the seasoned distributors. You run the risk of scaring them away because of your momentary frustration. In this case you’re negatively impacting the immediate and short term growth of the company.

The last avenue speaks to the people who can fix the problem. I know they prefer when people report the cause-and-effect chain of events instead of using inflammatory words to merely complain about it. Like the first avenue, you’re impacting the long-term future of the company. Only these ears are the ones who can implement a solution. So the effect is positive.

Long-term positive wins my vote every day.

–LYnn Selwa, “The Rocket Science Coach” ™

P.S. Leaders: Your clients and distributors should be told about known pitfalls they are likely to encounter. But how can you tell if you are informing versus complaining? See if you agree with my definitions.

#lynnselwa #therocketsciencecoach #thepowerfulear #leveragedsales #networkmarketing #mlm #directsales #partyplan #mindset #leadership

 

 

Whom should I tell?

Imagine your company’s web site botched your end-of-week order. You feel angry and frustrated. You have the urge to TELL SOMEONE.

The biggest question to ask yourself is, “Is this complaining, informing, or working toward a solution?”

Complaining: This awful thing is happening! It isn’t fair! Why didn’t someone anticipate this?? (Said with the intent to broadcast far and wide in order to – consciously or not – garner sympathy or stir outrage)

Informing: The website is not functioning correctly. Here’s what to expect and how to work around the issue. (said in a more focused and non-inflammatory way, concentrating on channels used by current users of the site)

Working toward a solution: Hello, I’m using the ABC feature, and when I do DEF, it does UVW. I would like it to do XYZ. (a private and calmly-worded communication from you to the Information Technology department, using details and sequences of events)

The more your communication is private, calm, and feature-focused, the more likely it is to be working toward a solution.

It’s true other distributors should know any pressing issues (relative to their experience level and likelihood of encountering them). However, take care that you are informing them instead of merely stirring up emotions.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #whomshoulditell #complaining #informing #workingtowardasolution #partyplan #directsales #distributors #mlm #networkmarketing #leveragedsales

Your Two Tribes

When you do your work with excellence in a public sphere, you will gain two types of positive-minded tribes.

The first tribe is the Fan Tribe. Fans encourage you, cheer for your newest product, and sometimes refer other people to you. These people feed your mental state with uplifting words and click Like on your posts.

The second tribe is the Buying Tribe. These people cast a financial “vote” by purchasing what you’re selling. On the flip side, they may or may not tell anyone else about your product.

Typically there is overlap between the tribes. Some Fans quickly or gradually join the Buyers. Some Buyers become outspoken Fans of your product.

The challenge is to avoid becoming upset when a person wants to be only a Fan.

I know good words don’t pay the mortgage. And it may seem disappointing that someone who praises your product (and could likely be helped by it) won’t take the extra step to buy it. However, Fans are fertile sources for word-of-mouth referrals, which is the most trusted form of advertising in our modern economy.

Be sure to thank your Fans and be grateful for them. They typically lead you to your Buying Tribe.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #tribes #yourtwotribes #leveragedsales #partyplan #mlm #networkmarketing #residualincome

The 4 Stages of Announcements

THE FOUR STAGES OF ANNOUNCEMENTS:
1) Excitement
2) Confusion
3) Clarification
4) Feeling comfortable with the idea

Be aware of these, and guide your teams & customer base through them.
#lynnselwa #therocketsciencecoach #announcements #coachingyourteam #leveragedsales #networkmarketing #directsales #partyplan

What language are you speaking?

Residuals.

Downline.

Coding bonus overrides.

That’s English, right?

But for most English-speaking people outside our profession, you may as well be speaking a foriegn language.

A person looking at the professon might think:

That’s the leftover junk at the bottom of the tank, or the grit that didn’t get removed when I did the dishes. I don’t want that.

You must not like them very much.

Someone took your bonus away? How awful!

Much like technical topics, our profession is detailed and has its own vernacular. Certain words have legal definitions, too.

Jargon is a shorthand that’s great for discussions within our profession.

But it can be intimidating to someone who’s not.

What if we spoke two languages: short and clear descriptions for those who are looking to join us, and the fine-tuned special vocabulary for those of us immersed in it?

After all, simple is appealing. Simple is attractive. People are looking for simple solutions.

How would our profession’s reputation change if we described things like this:

Money that comes in month after month.

Your sales team.

Bonuses you receive when your team sells products.

Watch the language in your videos, literature, and individual conversations. Jargon doesn’t impress people; it makes them feel uncomfortable and excluded.

Keep it simple and accurate. They’re more likely to join your team if they feel comfortable with the words you use.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #language #residual #downline #leadership #bonuses #team #leveragedsales #mlm #networkmarketing #directsales

Can you roll over?

Last week I was laying in bed when I heard my neighbor leaving for work. I silently wondered, ‘Would he rather just roll over when the alarm rings at 5am? I bet he would.’

Then I rolled over and went back to sleep.

It was my inspiration for creating the phrase,  “roll-over money.”

If your alarm rings, you roll over, and you still get paid… you earn roll-over money, too!

Of course I’m speaking of residual income and other forms of passive income.

If your established customers can order, receive, and use your product without your involvement, you also receive roll-over money.

Imagine this discussion:

“Do you earn roll-over money?”

“What’s that?”

“When your alarm rings, can you roll over, go back to sleep, and still get paid? That’s roll-over money. I show people how to earn it.”

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #leveragedsales #networkmarketing #partyplan #mlm #residualincome #rollovermoney