Category Archives: LYnn’s Stories

Say “Awe!”

In the northern hemisphere, many people are decorating their homes and windowsills with holiday lights and ornaments.

Menorahs gleam in ever-increasing candlelight.

White and colored tiny lights blink a welcome.

Here in Germany, the recent coating of snow makes many old half timber buildings look like a classic Christmas card.

Wherever you are in the world, my wish for you this week is that you find a moment where you stop and take a gasp of wonder at a beautiful sight.

A cat bumping heads with the person holding it.

A child’s delighted laughter.

The sunlight suddenly illuminating your favorite tree.

And if this season of celebration is painful for you, you might be comforted by last week’s post.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #sayawe

 

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A beautiful and brutal time of year

In early 2014 my parents in law perished in an automobile accident.

I hoped that the 2014 Christmas season would be less brutal than I was cautioned to expect.

Wrong.

That year I could barely handle looking at holiday decor and sentiments, which is tough when one’s business deals squarely with those themes in the biggest financial quarter of the year.

I recall handling my clients’ requests with calmness and friendliness, but frequently after hanging up the phone or coming home after a meeting, I would cry from grief.

Subsequent years have been easier, but always include twinges of bittersweet memories.

If this describes you, know you are not alone.

Nowadays I look forward to the snow, low nighttime light, and the surge of friendly tidings of friends and strangers. I enjoy helping people select their items for purchase from our web site and giving pointers about designing their personal greetings of the season.

This season tends to heighten emotions, whether of past celebrations, current friends and family, or of those left behind or gone.

Regardless of what your product or service is, at least some of your clients and potential clients are experiencing similar, usually hidden, grief. It can manifest outwardly in angry responses to questions, suddenly cancelled appointments, and other awkward sales situations.

Please don’t take their actions personally. They might be receptive again after the new year begins.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #christmastime #grief

 

 

An Everyday Thankfulness

My husband and I moved to Germany a few months ago, so this is the first major holiday we’re spending away from extended family and friends that we’ve known for many years.

However, it’s a normal day in Deutschland.

My husband went to work, just like all the other employees in the country.

Grocery stores and post office are open. Trains run on their typical workday schedules instead of the reduced-frequency Sunday/Holiday timetables. No greetings of “Happy Thanksgiving” from people walking by. Here in late November, the undercurrent of excitement is from the openings of the Weinachtsmarkts (Christmas-theme outdoor markets) in each major town, starting this week or shortly thereafter.

I can’t find canned pumpkin, evaporated milk, or stuffing mix in any of the local grocery stores. I have no idea where to get a whole turkey, fresh or frozen. Cranberries are mythologically hard to find. Pumpkin pie has not been spotted in any store or bakery we’ve seen thus far.

Yet, I am thankful.

Moving here is a 15 year headstart on a long-time dream. My husband is employed in a job he loves. People are kind when we speak our beginner-level German but butcher the pronunciation and grammar. I can walk to a major grocery store within 10 minutes. I can hop on a train and in less than an hour indulge myself in several old downtowns crammed with gorgeous 5-storey half-timber (fachwerk) houses.

I am grateful for the internet, which allows me to seamlessly continue serving my USA based clients and gather new ones here. Social media helps me keep in touch with my friends and admire their gorgeous Thanksgiving dinner tables from afar.

We are in good health and have access to the universal health care mandated for every person staying in this country longer than 90 days.

I can pick up a phone or connect a video call over the Internet to hear loved ones’ voices on a whim.

And, I’m grateful for you. Regardless of the country you live in, thank you for reading my posts. I appreciate your time and send you best wishes for a joyous end-of-year holiday season.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #aneverydaythankfulness #gratitude #thanksgiving #networkmarketing #mlm #residualincome

 

That wall behind you

Recall your most recent company regional event or convention.

Have you squinted at slides with tiny writing or low contrast, spending your brainpower trying to understand them (instead of paying attention to what the speaker is saying)?

That’s me.

I wear glasses and have them checked every year.

But at a convention or training session, I’m not necessarily in a good spot to read the visual projections of what you prepared. I might be at the back of the room or over to the side, craning my neck to see around the head of the person in front of me.

My eyes are tired and my brain is racing from all the excitement of the event. Both of those conditions make the eyeball-to-brain-comprehension connection move more slowly.

When these things happen, I don’t hear what you say and I’m not seeing what’s on the screen. It’s a double loss for me, and I feel disappointed. I was hoping to glean your insights!

Speakers, please don’t let your visual and verbal efforts go to waste. Here are some tips for preparing the “slides” for your next presentation.

And a request? Please put the slide up as soon as possible! Consider that it takes the audience about 3 times as long to read and begin to comprehend it… (and I know by the time you go on stage, you’re sick of seeing those slides… but please let us audience members revel in looking at them).

Tip #1 for the audience: if there is information you want to remember from a slide, take handwritten notes if possible. You will retain the information longer.

Tip #2 for the audience: If the speaker is moving too quickly for handwritten notes: take a photo of the slide. (Turn off the camera flash! 😉  )

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #thatwallbehindyou #speaking #slides

Lessons from a 1980’s shopping mall

The 1980’s was the heyday of indoor shopping malls in the United States. The closest mall to our house had more than 80 stores including 5 major department stores, so there were plenty of choices.

(In this post I will change the names of the stores, for copyright’s sake.)

We knew if we wanted something artsy and ahead-of-the-trend, we shopped in Solomon’s.

Prom or career-defining business interview coming soon? Hit the racks at Cube for clothes that would impress.

If Cube was too expensive, we combed the selection at Seaform, which had still-very-nice business wear, and even a small “Tall Ladies” section.

Janice’s had “knock-offs” (imitations) of several designers displayed at Cube and Seaform.

And if we simply wanted a basic pair of blue jeans, we headed to Deerfield.

The gist of it: every store had different clothes and fit different budgets. There was something for everyone, and we knew which store would likely have what we wanted.

By the early 1990’s, I noticed Solomon’s and Deerfield kept their unique identities, but three of major department stores started carrying the same designers. Many of the women’s clothes were identical. Our shopping strategy changed in response.

Was the item likely to be carried by Cube, Seaform, or Janice’s? Head to the store that was likely within budget. Check out the prices and sizes. Now walk into the other two department stores and compare. Walk to the store that had the lowest price for the item, and buy it there.

What happened?

Instead of being unique, the three stores in question offered the same merchandise with no significant differentiation in customer service or perks. So the only thing separating them was price… beyond the possibility of bragging that one “bought it at Cube.”

The stores became interchangeable commodities, and that was their downfall.

Even if that sweater was available at Cube, why would one want to spend more for an identical item? The brand name didn’t justify spending $10-$15 more, in my and most of my friends’ eyes.

We face an identical issue in network marketing, within our companies.

Each independent distributor within a company markets the same products.

So, why would the potential customer buy from YOU?

Price wars among distributors reek of desperation, so steer clear of that.

To stay away from becoming a commodity, do some deep thinking about what makes your distributorship unique.

Here are some ideas.

Do you offer special and memorable customer service? Do you gift wrap physical items? Do you donate to charity for every item purchased? Do you thank your clients in a way that they enjoy and remember? Do you remember and honor your clients for the special occasions in their lives?

Remember, your worth is much more than the sale price of the items you market.

Become comfortable with being you, express that uniqueness in the way you take care of your customer’s needs, and that will build a loyal customer base.

People appreciate being appreciated.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #shopping #lessons #lessonsfroma1980sshoppingmall #unique #appreciation

A leap made with eyes wide open

In March my husband accepted a permanent position in Germany.

We discussed such a move for several years, and then a fabulous job opening became available in January.  So we jumped at the chance.

After our transatlantic flight in late July, we are settling into life in southwest Germany, and I continue to run my network marketing business which is incorporated in the USA.

I will be posting stories about networking in a new language and other business topics in the coming months!

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #leap #networkmarketing

Build the friendship

Yesterday I was driving and wondering whom I should call, just to say hi.

“Joy K.” was my brain’s answer. She is a distributor in my company, but not in my organization.

I pushed the earbud into my right ear and voice-dialed the call.

She was in the grocery store when I reached her. And she was pleasantly startled to hear from me.

“You made my day!” was one of her comments.

Readers, remember that the people IN your company are part of your network. What are you doing to create friendships and trust within your company? Even though you are “competitors,” you also have a common cause to spread the word about your company.

If your company policies allow it, I challenge you to reach out just to say hi and build a friendship with a distributor who is NOT in your organization… some one from whom you receive no income from their activities.

If you are not allowed to do that. then reach out in friendship to a distributor in your organization whom you rarely talk with… perhaps someone 2 or 3 layers deep in your team. You might not seem like a big deal to yourself, but to them you are likely That Famous Person They Only See In Their Genealogy Or Hear On A Conference Call.

And whomever you talk to, avoid talking about business. Ask them what event they are looking forward to this summer, their favorite summer food, what movie they’ve seen lately. See if you can find some social-life common ground.

Build the friendship. It just might make their day.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #crosspollination #appreciation #buildthefriendship