Category Archives: Inside the Tech Brain

The familiar pattern

I stopped reading momentarily, struck by the truth of his words.

When I read this blog post by Seth Godin, I realized how many times I recognize the pattern of not-doing-as-well-as-I-want.

Missing the cutoff for the leaderboard. Not finishing the exensive goals I set for myself this month. Looking at the email and seeing it is nowhere near “Inbox Zero”.

But his post made me think… do I acknowledge the patterns when things-are-going-great? And do I acknowledge them with the same emotional emphasis or familiarity?

The short answer is, No.

Which of the two patterns is more familiar to you?

I believe the imbalance is heavily influenced by the engineering mindset. It’s hard to set aside years of schooling and working in the industry, which trained me to be aware of all the flaws so I could fix or prevent them. And that something going right is what is SUPPOSED to happen, it is the “normal,” so don’t make a big deal about it until you’re done.

This is where visualization comes handy.

Our technically-trained mindset of “don’t make mistakes” can be realigned to “I’m comfortable with things running smoothly” through visualizing things-going-right. The former mindset is restrictive and punishing — the teacher who is just itching to find an error in the student’s homework– while the latter is more attractive to building a team of entrepreneurs — who are certainly going to make mistakes as they learn to run their businesses.

Here’s the science behind my observations.

The more our minds dwell on something, the more our brains become accustomed to and comfortable with it, and the pattern can be more quickly accessed and more comfortably expected. Whatever we focus on, our mind seeks to identify more examples and create more similar situations. (This is a combination of myelinization of the brain’s neurons and the Reticular Activating System working together to reinforce thought patterns, and by extention reinforcing the personal expectations.)

Visualization of things-going-right is a useful tool to reinforce the positive train of thought.

Just remember to follow it by actions that support your goals, or you risk frustrating yourself.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #pattern #thefamiliarpattern #networkmarketing #partyplan #directsales #leveragedsales #mlm

 

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What is repeating, effort or income?

To generate income each month, something has to be repeated: effort or purchases.

But who is doing the repeat: You? Your group of salespeople/employees? Customers?

If it’s you doing a repeat of effort, then you’re probably an employee.

If it’s the group of salespeople or employees in a company you own, you’re experiencing the power of leveraged efforts.

If it’s the same customers automatically purchasing your company’s product each month, you’re experiencing residual income.

If you combine the last two ideas, you have leveraged residual income. That’s where financial power resides.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #repeat #effortorincome #networkmarketing #leveragedsales #mlm #partyplan #directsales

One flat tire

I saw a meme this week that made me smile.

Here’s my best description of it:

Giving up after one difficult stumble is like noticing you have one flat tire on your car… and then slashing the other three.

The yearlong calendar shows we are at the end of the first quarter.

Did you accomplish what you planned?

If yes, congratulations!

If not, you still have 9 months (three quarters of a year) to accomplish what you planned for the year.

Think about this: People are used to time moving linearly. But money and leveraged businesses grow in a curve.

A leveraged sales business grows slowly at first, then picks up momentum as the distributor team and customer base grows. Its growth pattern is more typical of a
parabola or exponential function.

Keep moving forward and let the mathematic possibilities inspire you.

Allow yourself to be delighted when some long-planted seeds begin to sprout.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #oneflattire #9months #leveragedsales #networkmarketing #directsales #mlm #partyplan #curves

What language are you speaking?

Residuals.

Downline.

Coding bonus overrides.

That’s English, right?

But for most English-speaking people outside our profession, you may as well be speaking a foriegn language.

A person looking at the professon might think:

That’s the leftover junk at the bottom of the tank, or the grit that didn’t get removed when I did the dishes. I don’t want that.

You must not like them very much.

Someone took your bonus away? How awful!

Much like technical topics, our profession is detailed and has its own vernacular. Certain words have legal definitions, too.

Jargon is a shorthand that’s great for discussions within our profession.

But it can be intimidating to someone who’s not.

What if we spoke two languages: short and clear descriptions for those who are looking to join us, and the fine-tuned special vocabulary for those of us immersed in it?

After all, simple is appealing. Simple is attractive. People are looking for simple solutions.

How would our profession’s reputation change if we described things like this:

Money that comes in month after month.

Your sales team.

Bonuses you receive when your team sells products.

Watch the language in your videos, literature, and individual conversations. Jargon doesn’t impress people; it makes them feel uncomfortable and excluded.

Keep it simple and accurate. They’re more likely to join your team if they feel comfortable with the words you use.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #language #residual #downline #leadership #bonuses #team #leveragedsales #mlm #networkmarketing #directsales

Are you above average?

“How much money does the average distributor make?”

One of the trainers in my previous company (in the late 1990’s) had a forceful response to that prying question. (By the way, she had a background in engineering!)

“The average distributor makes nothing. Tell me, are you average?”

So, readers of this blog… if you have received ANY money from your company, let me congratulate you for being “above average.”

If you are building toward your first check, let me congratulate you on your persistence. Your efforts are worthy of praise as well.

In any case, keep going and focus on the long-term outlook.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #directsales #partyplan #residualincome #areyouaboveaverage #aboveaverage

Can I touch it?

An exasperated sigh. The dull thunk of a pen tossed onto a thick stack of paper.

My head snapped up as I watched fingers dart through the meticulously combed rills of Mikey’s dark brown hair, then his head leaned backward and out of sight.

His office chair creaked as I stood up to see better.

“What’s happening?” I quizzed my engineering mentor across the orange cubicle wall.

“Lynn, these numbers are swimming in front of my eyes. I can’t make sense of why this trajectory keeps crashing. I think I need a break.”

I nodded in agreement.

It felt good to stand and stretch. We were putting in long hours preparing a proposal for a new satellite launch, so Mikey was under some pressure to make the mission succeed. As an engineering intern, I was assigned to prepare some of the graphs that would be included in the overhead projector slides.

“With these stacks of papers and the sea of numbers, I’ve lost all perspective of exactly what the vehicle looks like. Let’s go to the high bay assembly building and take a look at the so-called “point mass” we are flying.”

I grinned at the engineering joke. The flight-path-planning computer program pretends the 156 foot (47 m) tall vehicle is a VERY heavy ball that is smaller than your clenched fist. It makes the flight-planning equations easier to calculate, and another department analyzes the flexibility of the true-sized vehicle.

Mikey got a gleam in his eye. “Do you have some close-toed shoes?”

I pointed toward the floor. “Under the desk, just like Tish suggested.”

Mikey smiled and replied, “OK, co-op, put on your tennis shoes and let’s go make an official visit to see the real thing.”

We were chatting animatedly as Mikey swung the heavy doors open and the warm dry slap of air announced yet another perfect sunny day in San Diego.

————————

Working with an intangible concept can be hard on the primal human brain.

Brains are more comfortable with something to touch than with numbers written on a computer screen. If I can pinch it, sniff it, and see it, I can understand what it is. I can assign a monetary value. It becomes “real” to me. And I feel a lot more relaxed.

Does your network marketing, party plan, or direct sales company have products that your clients don’t physically touch? Financial services and computer-generated physical greeting cards are two examples.

Or does the client who purchases it rarely sees the final product, because it is shipped to a third party?

If your situation fits either general case, I strongly recommend you send or give a tangible item directly to the person who’s buying your product. A product sample, a physical card of thanks, or treating them to coffee are some ideas.

You’ll be the refreshing break in the midst of an increasingly-intangible world.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #partyplan #directsales #touch #rocketscience #coffee

Don’t bark up the wrong tree!

Are you tired of applying so-called “common sense business advice” and falling far short of your goals?

Maybe it’s time for a scientific (and amusing) approach.

I am devouring a wonderful book named “Barking up the wrong tree: The surprising science behind why everything you know about success is mostly wrong” by Eric Barker.

He writes in a plain-English style, lacing plenty of humorous observations and connections between the results of the research. (and the research references fill nearly 40 pages in the back of the book!)

Many of the book’s insights are startling and counter to the common advice… but the research shows they work.

I highly recommend you pick up a copy. The book was launched this week.

(Please note, I receive no compensation for marketing nor sales of the book.)

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #science #success #personaldevelopment #ericbarker