Category Archives: Inside the Tech Brain

Are we expecting results that can’t happen?

I stumbled across a video by Mel Robbins, titled “How to stop screwing yourself over.” She talked about a fact: You’re never going to feel like taking actions in your life that supposedly lead to the results you desire.

Even if you WANT to. Even if you have a big incentive to. The brain hates change, and emotion by itself is simply not enough to propel us into action. (and if it lasts long enough, it might even have the opposite effect! Watch the video for more detail.)

You have to motivate yourself to take the physical action, instead of waiting to “feel motivated.”

Her observation triggered an interesting idea in my mind:

In the business-self-development arena, are we expecting the feelings generated from vivid visualization to do something they are incapable of doing?

Let me explain.

Common goal-setting advice includes vividly imagining achieving the goal in order to generate joy and excitement.

As a technically-educated person, I know thoughts (electric impulses in the brain) create a magnetic field, and magnets induce electric current in nearby objects that can carry a current (such as another person’s brain, albeit dependent on several conditions).

Visualizing things repeatedly, or simply focusing on one idea, also revs up the Reticular Activating System (RAS), which primes the brain to pay closer attention to similar situations and things that can help manifest the idea.

But… are we expecting those uplifting emotions to generate the internal motivation?

If emotion itself isn’t enough to generate internal motivation to take action, then what’s missing?

The answer: a decision to begin, otherwise known as generating the Activating Energy.

The thoughts and emotions drive the subtle attractive forces operating externally, but you still have to do your (inner) part by making the decision to take action. I think the joy and excitement (and even a sense of desperation) can inspire a such a decision.

Just don’t expect the emotions to be enough to keep you in motion.

–LYnn Selwa, “The Rocket Science Coach” ™

P.S. If you want more information how magnetism creates electric current (and vice versa), check out this article about Maxwell’s Equations.

#lynnselwa #therocketsciencecoach #trsc #emotions #rcs #reticularactivatingsystem

#networkmarketing #directsales #mlm #partyplan #leveragedsales #results #motivation

 

 

 

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The METI ™ test vs. The gift-giving scheme

A secret-gift-giving scenario with a Christmas theme has resurrected itself on the internet this week. My goal is to show you how to decide if it’s legitimate.

The description: (how do I write this without triggering a fr@ud alert?) In the scenario, women are asked to send 1 gift of $X to a name they will be given, and there are promises of Y or more gifts in response.

Beyond the US Postal Inspection Service naming it as gambling and mail fraud, physical safety questions, and identification-privacy issues, I wonder why people fall for it (and why some still defend it, even after learning the police warn against it).

I learned from Mariah Nemeth PhD (author of “The Energy of Money”) that the #1 reason for such a decision is…. We humans look for shortcuts, a fast way to create the desired outcome. Our very human drive to “make my life simpler, better, as fast as possible” trips us up, especially when we encounter the subject of money.

But even if we set Dr. Nemeth’s idea aside, how can an ordinary person with no business-analysis experience tell the difference between legitimate requests and Ponzi schemes?

Before launching my first business in my 20’s, I had the same question.

Let’s look at three major sections of launching a business or a Commerce Structure ™ (which I define as a method of giving value, typically financial-based, and receiving some value of any type in response).

I call this the METI ™ Test:

  • YOUR Money
  • YOUR Effort
  • YOUR Time (preparation and after launching) until receiving desired result(s)

All creating a wanted result: Income of money (or other financial value)

I used capital letters to emphasize what you, as an investor or business owner, have to do from conception through reaching the financial break-even point, regardless of the size of your employee staff or distributor team.

Let’s take a look at three Commerce Structures ™ .

Franchise: Your Big: Money, Initial Effort, and Time Commitment. Product Sales Generate the Income.
Lots of time researching and interviewing before signing, lots of money before signup for legal paperwork, lots of money at signup (around a quarter of a million dollars is average), and lots of time and effort to staff and run in its first 3-5 years. You will be lucky to financially break even in the first 3-5 years. Product sales generate the wanted income.

Solo Professional (product or professional service paid via invoice): Your Low-to-medium Money Commitment. Your Big: Effort & Time. Product Sales Generate the Income.
Nearly the same time commitment as franchising, lots of money in education for the proper credentials and/or marketing. You ARE the business, so when you stop working, the money stops coming in. Product sales generate the wanted income.

Mom-and-Pop Retail: Your Low-to-medium Money Commitment. Your Big: Effort & Time. Product Sales Generate the Income.
Nearly the same time commitment as franchising, money at startup will vary, and creating ongoing profitability may be something that you’re continually juggling. Product sales generate the wanted income.

Here’s the pattern.

You must contribute heavily in at least one area, likely 2 or all 3, to successfully launch a business and get it self-sustaining.

Leveraged sales or independent personal distributorships typically require the highest contributions in the Time and Effort categories.

Now consider: How long would each require to cumulatively earn 6 times their initial financial investment?

I’m guessing in terms of years– not months  — for Franchises, Solo Professionals, and Mom-and-Pop Retail.

Let’s return to the secret-gift-giving scenario. The METI ™ test shows:

  • The commitment:  Low Money, Low Effort, Low Time.
  • The claim: Receive 6 times (or more ) your initial investment in two months.

If I described a business that way, would it sound realistic?

Probably not. (Because you’d be asking me, “What’s the catch?”)

For this secret-gift-giving situation, the only way I see money (or money-related value) enter this network of participants is through their initial investment (buying the gift then shipping it; it’s truly “input” when it is received by the other participant). There is a highly imbalanced input of 1 gift into the participant network generating an “income” of 6 or more from that network. Combined, these should signal caution about the stability and fairness-to-latecomers of the model. Adding the Postal Service’s and police’s warnings to the mix, I personally agree this secret-gift-giving scenario is illegal. If it was a “send x number of gifts and receive that same number in response” situation, that is much less questionable.

in summary:

When there is no “Big” commitment in any 3 of “YOUR” areas and your promised returns are significantly higher than your initial investments … and/or your income comes solely from other people’s initial investment, in my personal opinion it signals an illegitimate or illegal situation. In such a case, don’t realistically expect a fast, leveraged, high-quality return. (I am not an attorney and this blog does not constitute legal advice.)

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #METItm #METItm #greed #secretgiftexchange #secretgiftgiving #networkmarketing #mlm #leveragedsales #partyplan #directsales #marianemethphd #energyofmoney #commercestructure #commercestructuretm #ponzi #christmas

 

P.S. This METI ™ analysis also applies in other areas:

Earning a college degree: Big Money, Effort, and Time. Years to recoup 6 times the initial investment.

Bench pressing twice your weight: Big Effort and Time. I’m guessing years instead of months.

Investing in the stock market: Big Money or Effort or Time. Again, I’m guessing years (the less financial education, the more money and time are required)

P.P.S. I receive no compensation for mentioning Maria Nemeth PhD or her work, nor for any sales generated.

The familiar pattern

I stopped reading momentarily, struck by the truth of his words.

When I read this blog post by Seth Godin, I realized how many times I recognize the pattern of not-doing-as-well-as-I-want.

Missing the cutoff for the leaderboard. Not finishing the exensive goals I set for myself this month. Looking at the email and seeing it is nowhere near “Inbox Zero”.

But his post made me think… do I acknowledge the patterns when things-are-going-great? And do I acknowledge them with the same emotional emphasis or familiarity?

The short answer is, No.

Which of the two patterns is more familiar to you?

I believe the imbalance is heavily influenced by the engineering mindset. It’s hard to set aside years of schooling and working in the industry, which trained me to be aware of all the flaws so I could fix or prevent them. And that something going right is what is SUPPOSED to happen, it is the “normal,” so don’t make a big deal about it until you’re done.

This is where visualization comes handy.

Our technically-trained mindset of “don’t make mistakes” can be realigned to “I’m comfortable with things running smoothly” through visualizing things-going-right. The former mindset is restrictive and punishing — the teacher who is just itching to find an error in the student’s homework– while the latter is more attractive to building a team of entrepreneurs — who are certainly going to make mistakes as they learn to run their businesses.

Here’s the science behind my observations.

The more our minds dwell on something, the more our brains become accustomed to and comfortable with it, and the pattern can be more quickly accessed and more comfortably expected. Whatever we focus on, our mind seeks to identify more examples and create more similar situations. (This is a combination of myelinization of the brain’s neurons and the Reticular Activating System working together to reinforce thought patterns, and by extention reinforcing the personal expectations.)

Visualization of things-going-right is a useful tool to reinforce the positive train of thought.

Just remember to follow it by actions that support your goals, or you risk frustrating yourself.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #pattern #thefamiliarpattern #networkmarketing #partyplan #directsales #leveragedsales #mlm

 

What is repeating, effort or income?

To generate income each month, something has to be repeated: effort or purchases.

But who is doing the repeat: You? Your group of salespeople/employees? Customers?

If it’s you doing a repeat of effort, then you’re probably an employee.

If it’s the group of salespeople or employees in a company you own, you’re experiencing the power of leveraged efforts.

If it’s the same customers automatically purchasing your company’s product each month, you’re experiencing residual income.

If you combine the last two ideas, you have leveraged residual income. That’s where financial power resides.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #repeat #effortorincome #networkmarketing #leveragedsales #mlm #partyplan #directsales

One flat tire

I saw a meme this week that made me smile.

Here’s my best description of it:

Giving up after one difficult stumble is like noticing you have one flat tire on your car… and then slashing the other three.

The yearlong calendar shows we are at the end of the first quarter.

Did you accomplish what you planned?

If yes, congratulations!

If not, you still have 9 months (three quarters of a year) to accomplish what you planned for the year.

Think about this: People are used to time moving linearly. But money and leveraged businesses grow in a curve.

A leveraged sales business grows slowly at first, then picks up momentum as the distributor team and customer base grows. Its growth pattern is more typical of a
parabola or exponential function.

Keep moving forward and let the mathematic possibilities inspire you.

Allow yourself to be delighted when some long-planted seeds begin to sprout.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #oneflattire #9months #leveragedsales #networkmarketing #directsales #mlm #partyplan #curves

What language are you speaking?

Residuals.

Downline.

Coding bonus overrides.

That’s English, right?

But for most English-speaking people outside our profession, you may as well be speaking a foriegn language.

A person looking at the professon might think:

That’s the leftover junk at the bottom of the tank, or the grit that didn’t get removed when I did the dishes. I don’t want that.

You must not like them very much.

Someone took your bonus away? How awful!

Much like technical topics, our profession is detailed and has its own vernacular. Certain words have legal definitions, too.

Jargon is a shorthand that’s great for discussions within our profession.

But it can be intimidating to someone who’s not.

What if we spoke two languages: short and clear descriptions for those who are looking to join us, and the fine-tuned special vocabulary for those of us immersed in it?

After all, simple is appealing. Simple is attractive. People are looking for simple solutions.

How would our profession’s reputation change if we described things like this:

Money that comes in month after month.

Your sales team.

Bonuses you receive when your team sells products.

Watch the language in your videos, literature, and individual conversations. Jargon doesn’t impress people; it makes them feel uncomfortable and excluded.

Keep it simple and accurate. They’re more likely to join your team if they feel comfortable with the words you use.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #language #residual #downline #leadership #bonuses #team #leveragedsales #mlm #networkmarketing #directsales

Are you above average?

“How much money does the average distributor make?”

One of the trainers in my previous company (in the late 1990’s) had a forceful response to that prying question. (By the way, she had a background in engineering!)

“The average distributor makes nothing. Tell me, are you average?”

So, readers of this blog… if you have received ANY money from your company, let me congratulate you for being “above average.”

If you are building toward your first check, let me congratulate you on your persistence. Your efforts are worthy of praise as well.

In any case, keep going and focus on the long-term outlook.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #directsales #partyplan #residualincome #areyouaboveaverage #aboveaverage