Category Archives: Industry Credibility

The sheriff with the mirror

There’s a saying in old country-and-western television shows: “There’s a new sheriff in town.”

That means an official law officer has come to bring order and justice to the people, stopping long-standing criminal activity.

In a way, our shared profession did just that… but our sheriff carries a mirror.

Let me explain.

A long-standing issue with our profession is that it seems to be loosely regulated, and it’s unclear to the ordinary consumer who is telling the truth.

That means someone who makes unsubstantiated and grandiose claims could get away with masquerading as a legitimate network marketing/direct sales/party plan/ etc type of business. When it falls apart, the people who joined that company are hurt financially and have lost a lot of social credibility among friends and family.

When a company is investigated by the FTC (Federal Trade Commission), the news makes big headlines and tends to paint all of us with an unfavorable reputation.

But how do we stop the destructive process early?

Earlier this month a solution was announced:

the Direct Selling Self-Regulatory Council (DS-SRC)

which will be administered by Advertising Self-Regulatory Council of Better Business Bureaus.

This is a place people inside and outside our profession can report grandiose or misleading claims of product performance or income, including for companies who are doing so in order to create a competitive advantage. Substantial proof may be required. This will not be a place for airing petty nor non-evidence squabbles.

There is a review process, opportunity for clarification and change by the accused party, and a published case study of the process and results. Companies that refuse to participate in the process, stop responding before the process finishes, or refuse to remove the claims in question will be referred to the FTC or other governing agency.

I see this as a welcome step to increase the reputation of our shared profession.

Yes, we are the sheriff, and we police ourselves now.

It’s not the only step toward cleaning up our profession’s image, yet it’s a necessary one.

Read more at this legal news web site.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #FTC #regulations #DSSRC #partyplan #networkmarketing #mlm #leveragedsales #directsales


Positive Press: Ivy League graduates join MLMs

I enjoy sharing informative articles regarding our profession.

The linked article was published on April 13, 2017. It includes positive aspects of the profession as well as some challenges of the public image and of regulation. Overall the tone is positive, so I am sharing it with you.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #mlm #ivyleague #postivepress

What do you call it?

“So, what do you do for a living?”

That’s not necessarily a simple question for many of us working as independent distributors or consultants.

How in the world do we describe the ‘channel of distribution’ accurately, concisely, and proudly?

Industry trainer Eric Worre has an opinion.

(please note: if your compensation plan doesn’t contain all three aspects, you might end up choosing a different description.)

In the end, he raises some important questions and insights for all of us to consider.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #partyplan #directsales #mlm #whatdoyoucallit #ericworre


I’m mentioned in Networking Times magazine!

If you subscribe to Networking Times magazine, check out page 33!

Networking Times is a bi-monthly educational journal focused on personal growth and professional development for the Network Marketing profession.

I am a long-time subscriber and have gleaned many useful ideas from the publication.

If you are serious about building a team and creating long-term residual income, check out their web site  . You may order individual issues or subscribe to the printed version. Online (digital) subscriptions are available worldwide.

Mentions of company names or products are not allowed. The publication is free of advertising. You will benefit from interviews and articles of advice from network marketing professionals from more than 30 countries.

(and I receive no compensation for promoting the publication)

–LYnn Selwa, “The Rocket Science Coach” ™

P.S. Networking Times published my article in January 2014. “The Secret To Automatic Income”

#lynnselwa #therocketsciencecoach #networkmarketing #residualincome #networkingtimes #secrettoautomaticincome


“Dave Ramsey is wrong.”

That title startled me with its boastful claim. I watched the video last week.

Thousands of people follow Ramsey’s advice and praise him highly.

So what’s the problem?

Watch the video and see if you agree.  I do.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #networkmarketing #directsales #partyplan #residualincome #residuals #entrepreneurship #entrepreneur

a Knight praises network marketing

One of the joys of owning a blog is spreading good news.

Next week, on Wednesday July 27, industry trainer Eric Worre will reveal his video interview of Sir Richard Branson.

The iconic entrepreneur will talk about network marketing and the power of entrepreneurship in the free-to-view online webinar.

You can register here (and I receive no compensation for doing so.)

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #networkmarketing #residualincome #paidwhileworkingplayingandsleeping #sirrichardbranson #ericworre #gopro

Positive Press!

The title looks negative, but the review is positive.

Network Marketers, add this article to your “Third Party Credibility” file!

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #positivepress #huffpost #thebrutaltruth #pyramidscheme