Category Archives: Business Advice

Are you stealing?

You may have heard this advice.

Comparison is the thief of joy.        –Theodore Roosevelt

Some sponsors tell this to their distributors, to keep the newbies from feeling depressed about “not moving fast enough in the business.”

(I have even heard top 10% income earners in several businesses make the same complaint about their personal enrollment and personal customer gathering efforts. It’s a common feeling of frustration.)

So, you may have given this advice to your team… but do you follow it?

Before you answer, there’s an angle you might not have considered…

Let me explain with a story.

It was my first network marketing company. I had to build the confidence and skills from scratch. It took me more than a year to gather my first 20 customers. I asked certainly more than 100 people, including all my relatives who had households of their own or ran a household. (This was a one-per-household type of product.) I persevered through a lot of outright no’s, a large helping of promises-not-fulfilled, and plenty of brush-offs.

I attended the Wednesday evening business presentation and Saturday training every week for the entire time. As I got closer and closer to the magic 20, the company started bringing the newly-accomplished distributors to the front of the presentation room each week, to shower them with praise for completing this milestone during the past seven days.

It gave me the fuel to work even harder to finish.

Then came that awesome day when I did. I jumped around excitedly in our apartment and took special care with how I dressed for that next presentation meeting, prepared to be brought to stage with the other distributors who accomplished the goal during the past 7 days.

With a huge grin on my face, I showed up early and reported to the stage manager with the other smiling faces.

“I gathered my first 20 customers!”

“Great! What’s your name?” he asked, slightly hunched as he wrote the pertinent information on a palm-sized folded paper with his ballpoint pen.

“How long did it take?” as he lifted his head a little, locking eyes with me with a smile and an expectant look on his face.

I told him.

He took the pen away from the paper and stood straight up. His smile of excitement fell off. And what he said took away mine.

In a slightly condescending manner he said in a low voice, “Accomplishing the goal should be reward enough.”

Now I felt confused. “But, you announce the distributors every week, and I accomplished the goal, just like they did  (and I thought, ‘just like the other people standing here who are hearing this’).”

He said in a much firmer voice, “Accomplishing the goal should be reward enough.” And then he turned to the next person, effectively dismissing me.

Color me mad.

He was the highest ranked distributor in the room and was in charge of the meeting. There was no one else to appeal to.

When time came to congratulate the newest batch of 20-customer-gatherers, I graciously applauded for them.

But I sat there thinking, the way I was treated was “How NOT to be a leader in network marketing.”… and I promised to remember how I felt, to use this lesson to guide me when I became a leader.

It also made me wonder: What other goals in this company will be highly praised for some but brushed off for others reaching the same milestone?

Let’s talk about how this lesson applies more than 15 years later.

When a new (or seasoned) distributor has not reached a goal, do you directly or indirectly scold them for “moving slowly?”

Do you compare people in a destructive way, saying things like “If you were serious about the business, you would already have accomplished ____________. So-and-So has (no network marketing experience, 9 children, 3 full-time jobs, only 5 minutes a week to work the business, etc.) and THEY already did it!!”

Don’t steal a distributor’s joy of progress.

Much like how we don’t criticize children by harshly comparing the beginning violin student’s squeaky bow work with the smooth mellow tones of the child prodigy. The fact that the personal milestone was reached, the skill was increased and a definite improvement noticed, is reason enough to celebrate. A newbie gathering their first 5 customers IS, I repeat IS, a big deal. Even if it took them 6 months and you did it in 6 hours.

Now let’s talk about the more typical goals of our profession: the customer gathering tally, rank advancement, team volume level.

No matter how long it takes your distributor to accomplish the goal, please celebrate it with as much enthusiasm and pride as you do for the fastest moving distributors on your team: One-to-one and in team meetings. With their permission…on their social media page.

Reaching the destination is what matters. Not the speed, not the flash.

Sure, you might make a bigger splash about the people who reach the goals super-fast. Those might be the people to whom you give a speaking role at the regional meetings and company conventions.

I’m not suggesting you give the equivalent of “participation trophies.” Just don’t make the mistake of making only a private, lukewarm acknowledgement ( or a brush-off) to the ones who move slowly. Such a reaction gives the impression you are dissatisfied with their actions.

The distributor is looking to you, the leader, to demonstrate expected response of leaders in YOUR business. They are asking themselves,

“This is how I feel. Am I being



And Rewarded Appropriately

for accomplishing this goal?”

Such a seemingly dissatisfied reaction from the person they look up to (you!) collides with their newly-won sense of pride. Your comparison, through what you omit, has the strong potential to steal their joy.

Distributors will notice when you seem embarrassed by them … and don’t be surprised if they leave for a team, a leader, a company that celebrates their success.

–LYnn Selwa, “The Rocket Science Coach” ™

P.S. I went on to gather more than 100 personal customers with that company.

#lynnselwa #therocketsciencecoach #trsc #areyoustealing #joy #volume #goals #participationtrophy #rankadvancement #leveragedsales #networkmarketing #partyplan #directsales #mlm


Clarify your coaching

Each one of us is a coach.

We coach our teammates in getting started and handling challenges that crop up while building their businesses. This is an integral part of building a team.

Here is the key question: What is the one sentence or 5-6 key words that describe your advice and approach?

Here are some questions to explore that idea.

Think about teammates (or sideline) distributors whom you have advised. What compliments have they given you regarding your past advice?

Do you emphasize short-term results or long-term outlook? Which one is more important?

Do you use the flyers, videos, and other tools your company provides, or do you make your own?

Do you have a my-way-or-the-highway approach, or do you discuss the next steps (and get agreement) before giving the next assignment?

How often will you meet in person/message/discuss via telephone or videoconferencing?…. a set time (every 7 days?) or as soon as they complete the assignment?

If the coaching client asks you to hold them accountable, what do you say and do if they don’t meet the goals set in the previous session? How many times will you set a new session if the previous session’s goals are not met?

Do you respond quickly to questions/updates between sessions, or do you wait until the next session?

When will the coaching end?  … a set number of sessions, predetermined length of time, specific goals being met, a set number of missed sessions or incomplete assignments, or a breach of the initial agreement?

Whatever your answers, I suggest you discuss your approach with anyone who requests coaching from you. The conversation will clarify whether the guidance they seek is a good match for your approach.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #leveragedsales #mlm #directsales #networkmarketing #partyplan #clarity #getclarity #coaching #business

Crippled by humility?

If you have women on your team, do you see them acting in these ways:

Afraid to speak up because of possible negative reactions.

Feeling guilty for asking for the sale or taking time for themselves.

Shying away from mentioning their accomplishments.

Author Kathy Caprino suggests they might be affected by a destructive view of humility.

If those sound familiar, or if you find those actions baffling, I suggest you read Caprino’s article to understand your teammate’s behavior better. She might find the article helpful as well.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #humility #humble #crippledbyhumility #leveragedsales #mlm #networkmarketing #partyplan #women #coachingwomen



This week I saw a funny meme in social media.

The general message was something like this:

I think January was a 30 day free trial. Who wants to start the year over on Feb 1st?

And I though, That message has some wisdom.

Jeffrey Combs of Golden Mastermind Seminars taught me to realize January 1st is a random day that we agree to start the year. It can come loaded with expectations, both helpful and destructive. And we can restart our business year whenever we want.

Even the US Government allows a corporation to choose the first day of its fiscal year.

So if you didn’t meet your January goals, or you dropped one or more of your New Year’s resolutions, feel free to restart your renewed focus or activities… today or any day.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #doover #restart #resolutions #jan1 #feb1 #leveragedsales #networkmarketing #partyplan #directsales #residualincome


Two disciplines to break procrastination

More and more, I am realizing that most of my procrastination behavior comes from broken promises to myself.

In that light, many business coaches talk about a common “get started” technique, including Teresa Romain.

I’m pretty disciplined about using it.

However, she addresses the second little-known discipline… which I frequently flunk.

I had an “A-ha” moment when I read her post! She describes the key you might be missing.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #procrastination #discipline #twodisciplinestobreakprocrastination #leveragedsales #networkmarketing #mlm #directsales #partyplan #distributor #getstarted



Be here in one year

That’s the advice from a top performer in our industry.

“All I ask is that you be here in one year.” That’s what she tells new Distributors when they enroll.

I know from experience: you can obtain credibility through your rank and your lifestyle. Another avenue is your longevity with the company.

When you join a business in this profession, everyone is watching your activities and professionalism. They may not tell you, but they are watching.

Some people won’t join you until you have demonstrated your commitment by sticking with one company for several months, a year, or even several years.

Be patient.

Longevity is the credibility available to everyone. Unlike rank and income, it’s completely within your control.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #behereinoneyear #longevity #credibility #leveragedsales #networkmarketing #mlm #directsales #residualincome #everyoneiswatching #newdistributor #gettingstarted


First applause

One of my colleagues achieved her first rank advancement a few days ago.

In her 5+ years with this company, I have witnessed her ongoing heartfelt praise and use of our products. She gathered many customers and uses the products herself on a daily basis.

Her journey to this point has been challenging. She handled many overlapping episodes of family emergencies that required her focus, a yearlong marketing project known well in her own county, and several private struggles. For more than 3 years she marketed her business in a weekly business referrals group that has mandatory attendance rules. She has excellent communication and presentation skills. And finally her business has acquired the necessary number of distributors in the necessary arrangement and the required sales volume.

She paused when necessary, yet she never quit.

That’s why we are excited as we wait for the weekly announcements of the new rank advancements. She will receive an individual post praising her accomplishment, including her photo in a meme and a unique message (not just changing the name) from the vice president of field operations. (She will also receive a mailed physical certificate and lapel pin in the coming weeks.)

It’s her first company-wide applause from the corporate office.

It’s a big deal.

What is your company’s procedure for a PUBLIC acknowledgment of the first rank advancement? Do they provide sharable social media announcements as well as tangible “bling?” Do they honor such people at your annual convention?

What do you do for your team members when they rank advance? Do you give a speedy acknowledgement (perhaps a text, Message, or social media post)? Do you treat slow accomplishments with as much respect and fanfare as achievements by fast-moving distributors for achieving the same rank?

Bear in mind many people don’t advance quickly. Don’t act embarrassed by how long it takes someone to rank-advance. Instead, create a culture of loud and immediate acknowledgement. Your future team members are watching and asking themselves, If I put in the time and effort at a speed that works for me, will I receive the same respect?

The “unicorns” will always get their praise. Those who move quickly or dramatically are readily acknowledged. Many distributors dream of being a unicorn in their company, but many remain merely human. Be sure to give them the same respect as everyone else who achieved the rank.

As a leader, I feel the first rank advancement should be a HUGE deal, regardless of how long it takes to achieve it. As the saying goes, “What is rewarded is repeated.”

Care more about the rank advancement than the speed of its acquisition.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #leveragedsales #networkmarketing #partyplan #mlm #residual #residualincome #firstapplause #rankadvance