Category Archives: Business Advice

A quick way to look professional

Nearly every company has individual replicated retail sites for their distributors.

When I bring a new person into my team, I ask them if they have 15 minutes.

Usually they respond, Yes.

I give them a task: go to their replicated web site, upload a head shot of them (take a selfie now if you need to!), and fill out any information their site needs to post, including writing a reasonable sentence or two in the “About Me” section.

If they get stuck, I tell them to fill in the blanks: “I like [the product or service] because [a fun or inspiring experience they had with it].”

A one-sentence “About me” is fine. And so is a selfie taken in that moment.

Starting with those blanks filled is more imporant than waiting for the perfect headshot photoshoot or letting perfectionism get in the way of filling in the blanks.

If a distributor has been in business for more than 24 hours, I’m negatively impressed if their replicated web site shows me a grey-square and announces “A valued distributor.” It’s the same effect of leaving the windows covered on your bricks-and-mortar storefront… you’re signalling to the world that you are “not open for business yet.”

Sometimes it’s easier to refine than to aim for a polished first.

–LYnn Selwa “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #newdistributor #launching #website #leveragedsales #directsales #partyplan #mlm #networkmarketing #socialselling #aquickwaytolookprofessional

 

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Looking at “Balance” in a new way

In many discussions regarding building a business, the terminology of “balance” gets thrown around.

Advice varies: from “You should pursue balance in your life” to “Forget balance, you have to go way out of balance to get anything big done in life.”

I think either extreme is unhelpful.

What if we approached “balance” as a system of maintaining many issues, while expanding our efforts on one or two ideas?

The idea is, don’t completely drop the things that are foundational while you pursue a big project.

The foundational items are the ones whose effects are seen long-term.

If we ignore eating healthy because it takes “too much time to cook,” eventually the hamburgers and soft drinks will catch up to us… through low energy levels, high blood pressure, and the subtle-yet-important effects of lack of minerals.

If we skip the workouts because “going to the gym doesn’t put money in my wallet,” eventually our energy levels fall and our thought processes become sluggish.

If we consistently spend little quality time with our families for an extended period of time, eventually they pull away from us.

But when we’re concentrating on building the business, SOMETHING has to be put aside.

For each of us, that “Something” may be different.

I suggest you look at the things that entertain but do not create strong leadership skills. I’m speaking of zoning out in front of the tv every night, spending hours scrolling through social media, or playing video games for hours on end. Every person has their weakness.

Be selective. Don’t give something up entirely if you truly enjoy it, because austerity¬† usually backfires.

For example, what if you choose ONE hour of tv to watch per day, or per week? What tv show REALLY inspires you? (I bet it’s not the news.) Record it with Tivo it and watch it afterward, (even immediately afterward if you suspect your willpower might falter while watching the live broadcast.) And if you truly feel you need the news to stay informed, listen to it in the car on the way to work, or view news articles while riding public transit. (Remember to use earphones while riding the train or bus!)

If you enjoy social media, perhaps set a timer (not just watch the clock) to allow yourself to indulge in your favorite platform for a set time (perhaps 10 minutes). Let the timer be the “bad guy.” Then set the timer to keep track until you allow yourself another social media surfing time (say, in 60 minutes).

Make a rule that helps you: for example, during the workday, if you mostly work from your computer, make your rule that you will only look at social media from your phone. During worktimes log out of the app, don’t let the app save your password, and remove the app from the background processes. If possible, put your phone across the room (so you have to get up to reach it), or put it in another room.

Make it a little difficult to “just check in for a moment.” Turn off notifications. Set a password that is about 10-15 characters long, remembering to NOT let the app save your password, and if you want to log in you will type it. I do this, because I use my phone to send texts as part of my marketing outreach, and sometimes out of boredom or frustration I find myself tapping the app to look at social media… but by the time I am nearly finished typing the long password, I consciously realize what I’m doing, so then I stop myself… at least until the timer rings.

Here are some other ideas.

If you have young children, is it necessary for you to watch every practice? Would it be OK to use some of that time to make phone calls or send business-building texts while sitting on the bleachers or in the car… however, be sure to have phone turned off and be fully present for the recitals and big games. Be there for the milestones.

If eating healthy is important but cooking takes a long time, consider cooking in big batches and freezing some meal-sized portions. My parents call this “making Big Food.” On your “working evenings” you simply reheat the frozen portion and serve with a shortcut-healthy side dish (like prewashed bagged salad). Or 1-2-3 nights a week you get takeout, and those are the evenings you spend working your business.

Something’s gotta give when you put major hours toward building a business. I hope these ideas give you inspiration to flex your schedule in a healthy way.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #balance #lookingatbalanceinanewway

Quality vs Quantity

As I get older I notice I am much more interested in quality.

For example, quality relationships. When people reciprocate when asked for reasonable help occasionally, and more importantly where people interact on a meaningful basis between requests for assistance.

I live in Germany, so the GDPR privacy rules go into effect tomorrow in a direct way for our household. The rules will affect communicating with European Union citizens living abroad, as well as with residents of the EU who hold citizenship of any country in the world (such as myself and my husband).

I have been preparing for the new rules by searching my database for people who meet any of those criteria, then reaching out to them in a typed (nonvoice) way to receive explicit permission to keep them in my (privately-accessed, password protected, stored online) database. I used mobile phone texting, social media private messaging, email, or even mailing them a greeting card.

Most people have been fine with all of it, a few asked me to hold only their name and phone number/email, one asked me to remove her information completely.

Some people have not responded at all.

So after I post this blog entry, I will remove the database entries for the nonresponders. If they reply affirmatively later on, I will be able to add them back. But in the meanwhile, I know not to spend energy on those relationships.

That frees my energy and time to focus on the people who at least give me the courtesy of a positive reply.

Focusing on quality can create an initial wince, and the benefits come afterward.

And, thank you for continuing to subscribe to this blog.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #gdpr #businessowner #qualityvsquantity

P.S. I posted a Privacy Statement yesterday. Please read it if you have any concerns regarding how data is handled. Also realize there is an unsubscribe button at the bottom of every emailed notice each time I publish a new blog entry. These options are provided so you have control of information as you interact online.

Your Two Tribes

When you do your work with excellence in a public sphere, you will gain two types of positive-minded tribes.

The first tribe is the Fan Tribe. Fans encourage you, cheer for your newest product, and sometimes refer other people to you. These people feed your mental state with uplifting words and click Like on your posts.

The second tribe is the Buying Tribe. These people cast a financial “vote” by purchasing what you’re selling. On the flip side, they may or may not tell anyone else about your product.

Typically there is overlap between the tribes. Some Fans quickly or gradually join the Buyers. Some Buyers become outspoken Fans of your product.

The challenge is to avoid becoming upset when a person wants to be only a Fan.

I know good words don’t pay the mortgage. And it may seem disappointing that someone who praises your product (and could likely be helped by it) won’t take the extra step to buy it. However, Fans are fertile sources for word-of-mouth referrals, which is the most trusted form of advertising in our modern economy.

Be sure to thank your Fans and be grateful for them. They typically lead you to your Buying Tribe.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #tribes #yourtwotribes #leveragedsales #partyplan #mlm #networkmarketing #residualincome

Coaching the cruel voice

Sometimes we are our own worst enemy.

You said you were going to send 3 texts every day… but you failed! Now you need to do SIX tomorrow, to stay on track.

You didn’t enroll a customer/distributor this week! And you made a goal to do that!!

You’ve worked for HOW MANY months and haven’t been able to retire? How many people did you ask, who told you “no”? Maybe you’re not cut out for being a business owner.

Goals are typically prods to help us stay focused on the business-building opportunities.

When does the prodding become cruel?

When it ignores the good stuff. When it pooh-pooh’s the steps we DID take in the right direction. When it applies a self-defeating label whose adhesive seems impossible to fully remove.

That voice only cares about perfection … and it has derailed untold numbers of leaders-in-the-making.

Sometimes the voice comes from people whom we thought we could count on. And more importantly, sometimes it comes from within us and its hurtful barbs reverberate inside our heads.

As leaders of our teams, we have to teach our distributors how to tame their destructive mental voices, if we want them to look inward for support and rely less on what the world advises.

I stumbled upon this article today. If we bear in mind that it assumes nonviolent relationships with mentally stable people, it has some fabulous insights for talking to and coaching our teammates. It’s also applicable for the distributor who is struggling with this destructive inner voice … or encounters the same hurtful tone from their current group of friends and family.

–LYnn Selwa, “The Rocket Science Coach” ™

P.S. If you are in, or suspect you are in, a business or social relationship with a person who demonstrates or threatens violence toward you, please contact a mental health professional or trusted law enforcement agent immediately.

#lynnselwa #therocketsciencecoach #coaching #coachingthecruelvoice #goals #labels #leadership #teams #leveragedsales #networkmarketing #partyplan #mlm #residuals

Pinching the buds

We planned the garden during the bitter cold days of winter. I had visions of fresh strawberries, so my mom ordered the plants.

After the last frost we broke ground to expand last year’s garden, so we had plenty of room to grow strawberries. Removing sod, hoeing, and loosening the dirt to accept the plants. Watering every evening.

The sweet fruits would be our reward.

Then May arrived, and the plants began to blossom.

Then my mom broke the bad news to my 12-year-old self.

“We have a choice. If we want strawberries this year, we can let the blossoms open and get pollinated. We will have a crop in June.”

I was nodding my head excitedly.

“But.. if we do that, the plants will never get bigger. We will only have small crops, and that won’t be much fun to split a small number of strawberries among the five people in our household. To get a bigger crop, I have to pinch the blooms off… that will force the plant to send out runners, and starting next year we will have a huge crop throughout June.”

I sadly agreed, and it was hard to watch the strawberries not produce any fruit that first year. My friends asked in June, How many strawberries did you get? And when I told them ‘none,’ they asked me, “Why did you bother planting any in the first place? You can get stawberries at the store for a lot less work.”

But during that second summer… I was glad my mom pinched those buds the year before. We had one of the largest strawberry plots in our neighborhood. And plenty of fruit to pick and eat– twice a day– during June, for nearly a decade.

Sometimes in our businesses we want to enjoy the fast fruit. Spending our initial profits (plus more) on a flashy outfit, tech toy, or costume jewelry. Figuring out how to build one-time bonus income to boost our checks so our income equals or surpasses our job paycheck. Deciding what to do to get promoted faster, at the expense of building a solid residual income.

Where in your business activities do you need to “pinch the buds”?

Certainly it’s fine to enjoy some of the fruits of the labor in the early days. But consistently prioritizing short-term “flash” over long term stability will stunt the growth of the organization. …Or at least create roots that rot, seemingly suddenly.

Enjoy some of the profits, and focus your efforts on long-term growth.

The satisfaction has a sweeter taste when it follows self-chosen, self-disciplined actions.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #leveragedincome #networkmarketing #strawberries #networkmarketing #residuals #residualincome #pinchingthebuds

The 4 Stages of Announcements

THE FOUR STAGES OF ANNOUNCEMENTS:
1) Excitement
2) Confusion
3) Clarification
4) Feeling comfortable with the idea

Be aware of these, and guide your teams & customer base through them.
#lynnselwa #therocketsciencecoach #announcements #coachingyourteam #leveragedsales #networkmarketing #directsales #partyplan