Category Archives: Business Advice

Move the goalpost

Have you taken a deep and candid look at your vision board or goal sheet lately?

I used to want a fancy sportscar … but now we live in Europe and enjoy fast & comfortable public transit. We are whisked along the rails past rush hour gridlock. There is little on-the-street parking and few parking lots. A car has become more of a liability than a pleasure.

Some of the goals I set years ago also involve people and animals who have since passed away… needless to say it’s time for me to rewrite or drop them.

And I’m simply not interested in some goals anymore.

It’s okay to release a goal.

If you feel resistance to dropping one you no longer want, ask yourself, “Whom am I trying to impress with this goal?”

Be willing to let go someone else’s ideal of your success.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #movethegoalpost #goals #partyplan #directsales #leveragedincome #leverage #leveragedsales #mlm #networkmarketing

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Speaking in opposites

Business language can be backwards in its approach.

In a recent industry-wide webinar, I observed people speaking about their businesses.

One person used a word starting with the letter k (a synonym for ending life) and he meant it as a compliment of how well he performed a recent presentation to potential business colleagues.

Another talked about massive growth and used a word beginning with b.

(actual words omitted because I don’t need some search engine flagging my blog as violent)

And the presenter challenged the crowd with a common question: “How bad do you want it?”

These statements got me thinking about how our subconscious mind interprets language.

In personal development books and seminars I learned how the subconscious mind interprets language. It is like a 3 or 4 year old child, taking things literally, regardless of how old we are or how many years of school we attended.

So I started asking myself, “Do we really want to end our businesses? Do we want them to expand so quickly and unsustainably that they disintegrate and burn everything in their vicinity?”

Well, not really. Those words are metaphors for enrolling everyone, or for rapidly expanding growth.

And it’s truly not “bad” to want something… it’s another way of saying I want it STRONGLY.

Scoff if you wish at what seems like verbal nit-picking … but realize the center of motivation and goal setting listens to the literal. Yes, your internal toddler controls your goal-setting.

Consider these alternate phrases:

“I wow’d everyone!” “Momentum!” and “How strongly do you want it?” are three suggested substitutions.

Watch your language… it can program you for success or failure, even inadvertently.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #watchyourlanguage #language #literal #opposites #speaking #speakinginopposites

Fail like a Texan

(For those of you who like the state of Texas, USA… hold your horses, I’m about to give you a compliment. Keep reading…)

My husband and I completed our first nine months of German language classes this month. Whew! We learned more than 1700 vocabulary words and feel much more confident about holding simple conversations.

However, there were LOTS of times I didn’t know the answer. Or I wasn’t sure of the answer.

But I remembered advice from some of my network marketing mentors who hail from the Lone Star State: “Go Big or Go Home.”

It’s an encouragement, to not be timid about what you do in life. Steer clear of bombast, yet have some neutral-to-confident attitude even when you’re learning. Don’t assume you’re always right… and don’t assume you’re always wrong.

So I decided I could do that with my voice. I forced myself to enunciate clearly and speak in a plenty-loud voice so everyone in the classroom could hear me.

And when wrong, I accepted the correction gracefully.

In learning languages or in business, when you’re starting out (or learning a new skill), you will be wrong a lot before you’re right most of the time. You won’t know all the answers. The product or delivery might need tweaking. You might need to practice more after your second presentation than you did prior to your first.

And you might surprise yourself by how often you’re “right” or moving effectively toward your goal. How even a flawed presentation can enroll new business partners. How being honest that you don’t know the answer can dramatically increase trust.

Speak with a voice that your audience can hear. And be willing to accept your stumbles as part of the process.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #failure #faillikeatexan #lonestarstate #leveragedsales #directsales #partyplan #mlm #networkmarketing

What is your sorting criteria?

As humans we sort subconsciously… Can I trust this person? Are they healthy? Are they in “my tribe?”

In our profession we sort people into groups. What’s your most important sorting philosophy: the person who is easiest to approach OR is most likely to succeed? And how do you determine that?

Check out Seth Godin’s recent post for some thought provoking insights, especially in the third paragraph.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #TRSC #leveragedsales #whatisyoursortingcriteria #networkmarketing #partyplan #directsales #sorting

A quick way to look professional

Nearly every company has individual replicated retail sites for their distributors.

When I bring a new person into my team, I ask them if they have 15 minutes.

Usually they respond, Yes.

I give them a task: go to their replicated web site, upload a head shot of them (take a selfie now if you need to!), and fill out any information their site needs to post, including writing a reasonable sentence or two in the “About Me” section.

If they get stuck, I tell them to fill in the blanks: “I like [the product or service] because [a fun or inspiring experience they had with it].”

A one-sentence “About me” is fine. And so is a selfie taken in that moment.

Starting with those blanks filled is more imporant than waiting for the perfect headshot photoshoot or letting perfectionism get in the way of filling in the blanks.

If a distributor has been in business for more than 24 hours, I’m negatively impressed if their replicated web site shows me a grey-square and announces “A valued distributor.” It’s the same effect of leaving the windows covered on your bricks-and-mortar storefront… you’re signalling to the world that you are “not open for business yet.”

Sometimes it’s easier to refine than to aim for a polished first.

–LYnn Selwa “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #newdistributor #launching #website #leveragedsales #directsales #partyplan #mlm #networkmarketing #socialselling #aquickwaytolookprofessional

 

Looking at “Balance” in a new way

In many discussions regarding building a business, the terminology of “balance” gets thrown around.

Advice varies: from “You should pursue balance in your life” to “Forget balance, you have to go way out of balance to get anything big done in life.”

I think either extreme is unhelpful.

What if we approached “balance” as a system of maintaining many issues, while expanding our efforts on one or two ideas?

The idea is, don’t completely drop the things that are foundational while you pursue a big project.

The foundational items are the ones whose effects are seen long-term.

If we ignore eating healthy because it takes “too much time to cook,” eventually the hamburgers and soft drinks will catch up to us… through low energy levels, high blood pressure, and the subtle-yet-important effects of lack of minerals.

If we skip the workouts because “going to the gym doesn’t put money in my wallet,” eventually our energy levels fall and our thought processes become sluggish.

If we consistently spend little quality time with our families for an extended period of time, eventually they pull away from us.

But when we’re concentrating on building the business, SOMETHING has to be put aside.

For each of us, that “Something” may be different.

I suggest you look at the things that entertain but do not create strong leadership skills. I’m speaking of zoning out in front of the tv every night, spending hours scrolling through social media, or playing video games for hours on end. Every person has their weakness.

Be selective. Don’t give something up entirely if you truly enjoy it, because austerity¬† usually backfires.

For example, what if you choose ONE hour of tv to watch per day, or per week? What tv show REALLY inspires you? (I bet it’s not the news.) Record it with Tivo it and watch it afterward, (even immediately afterward if you suspect your willpower might falter while watching the live broadcast.) And if you truly feel you need the news to stay informed, listen to it in the car on the way to work, or view news articles while riding public transit. (Remember to use earphones while riding the train or bus!)

If you enjoy social media, perhaps set a timer (not just watch the clock) to allow yourself to indulge in your favorite platform for a set time (perhaps 10 minutes). Let the timer be the “bad guy.” Then set the timer to keep track until you allow yourself another social media surfing time (say, in 60 minutes).

Make a rule that helps you: for example, during the workday, if you mostly work from your computer, make your rule that you will only look at social media from your phone. During worktimes log out of the app, don’t let the app save your password, and remove the app from the background processes. If possible, put your phone across the room (so you have to get up to reach it), or put it in another room.

Make it a little difficult to “just check in for a moment.” Turn off notifications. Set a password that is about 10-15 characters long, remembering to NOT let the app save your password, and if you want to log in you will type it. I do this, because I use my phone to send texts as part of my marketing outreach, and sometimes out of boredom or frustration I find myself tapping the app to look at social media… but by the time I am nearly finished typing the long password, I consciously realize what I’m doing, so then I stop myself… at least until the timer rings.

Here are some other ideas.

If you have young children, is it necessary for you to watch every practice? Would it be OK to use some of that time to make phone calls or send business-building texts while sitting on the bleachers or in the car… however, be sure to have phone turned off and be fully present for the recitals and big games. Be there for the milestones.

If eating healthy is important but cooking takes a long time, consider cooking in big batches and freezing some meal-sized portions. My parents call this “making Big Food.” On your “working evenings” you simply reheat the frozen portion and serve with a shortcut-healthy side dish (like prewashed bagged salad). Or 1-2-3 nights a week you get takeout, and those are the evenings you spend working your business.

Something’s gotta give when you put major hours toward building a business. I hope these ideas give you inspiration to flex your schedule in a healthy way.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #balance #lookingatbalanceinanewway

Quality vs Quantity

As I get older I notice I am much more interested in quality.

For example, quality relationships. When people reciprocate when asked for reasonable help occasionally, and more importantly where people interact on a meaningful basis between requests for assistance.

I live in Germany, so the GDPR privacy rules go into effect tomorrow in a direct way for our household. The rules will affect communicating with European Union citizens living abroad, as well as with residents of the EU who hold citizenship of any country in the world (such as myself and my husband).

I have been preparing for the new rules by searching my database for people who meet any of those criteria, then reaching out to them in a typed (nonvoice) way to receive explicit permission to keep them in my (privately-accessed, password protected, stored online) database. I used mobile phone texting, social media private messaging, email, or even mailing them a greeting card.

Most people have been fine with all of it, a few asked me to hold only their name and phone number/email, one asked me to remove her information completely.

Some people have not responded at all.

So after I post this blog entry, I will remove the database entries for the nonresponders. If they reply affirmatively later on, I will be able to add them back. But in the meanwhile, I know not to spend energy on those relationships.

That frees my energy and time to focus on the people who at least give me the courtesy of a positive reply.

Focusing on quality can create an initial wince, and the benefits come afterward.

And, thank you for continuing to subscribe to this blog.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #gdpr #businessowner #qualityvsquantity

P.S. I posted a Privacy Statement yesterday. Please read it if you have any concerns regarding how data is handled. Also realize there is an unsubscribe button at the bottom of every emailed notice each time I publish a new blog entry. These options are provided so you have control of information as you interact online.