Different is better than better. –Tyra “Banx” Banks, personal branding lecturer at Stanford University
Let’s climb into the mind of your potential customer or potential distributor.
We’ve been in a discussion why your company’s product is better than any similar product on the marketplace. So far, yours looks the best to solve my problem.
Now you are talking on the level of uniformity again. You and all your colleagues who are marketing the same company’s products… what makes you different from each other?
In other words, how will your uniqueness help me use the product or build a team?
This is an interesting set of questions for you as a distributor.
When you talk about your unique qualities, be sure to describe them in terms of how you will help or honor the potential customer/distributor.
For example, you might be one of only a handful of engineers in your company. Go further and describe how your background is an advantage to them:
In my (previous/current) work as an engineer, I am trained to pay close attention to details and to teach things methodically. I believe the details are important and I will do my best to help you find the answers to your ongoing questions. Of course, too much detail can be overwhelming, so we’ll concentrate on the basic questions of (how you operate your account/run your business).
From my (previous/current) work as a bookkeeper, I know watching the budget is important. Starting a business requires an initial investment and strategic purchases to keep it running. Let’s develop a step-by-step marketing plan, to earn your initial investment back as quickly as possible, so your business is profitable.
In my (previous/current) work as a computer software trainer, I (taught/teach) people how to operate their computers. I (specialized/specialize) in beginners who were scared to touch the machine. After you watch the training videos, if you have questions, I will take you step-by-step to help you learn how to run the app and web site.
“Different” doesn’t have to mean “top of the heap in the company.” Instead, choose advantages from your other work (or hobby) experiences. Those will set you apart, regardless of the rank you hold in your company.
–LYnn Selwa, “The Rocket Science Coach” ™
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