What does your language say about you?

Rich people strategize.

Poor people complain.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #language #rich #poor #strategize #complain #networkmarketing #directsales #leveragedsales #partyplan #mlm


What language are you speaking?



Coding bonus overrides.

That’s English, right?

But for most English-speaking people outside our profession, you may as well be speaking a foriegn language.

A person looking at the professon might think:

That’s the leftover junk at the bottom of the tank, or the grit that didn’t get removed when I did the dishes. I don’t want that.

You must not like them very much.

Someone took your bonus away? How awful!

Much like technical topics, our profession is detailed and has its own vernacular. Certain words have legal definitions, too.

Jargon is a shorthand that’s great for discussions within our profession.

But it can be intimidating to someone who’s not.

What if we spoke two languages: short and clear descriptions for those who are looking to join us, and the fine-tuned special vocabulary for those of us immersed in it?

After all, simple is appealing. Simple is attractive. People are looking for simple solutions.

How would our profession’s reputation change if we described things like this:

Money that comes in month after month.

Your sales team.

Bonuses you receive when your team sells products.

Watch the language in your videos, literature, and individual conversations. Jargon doesn’t impress people; it makes them feel uncomfortable and excluded.

Keep it simple and accurate. They’re more likely to join your team if they feel comfortable with the words you use.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #language #residual #downline #leadership #bonuses #team #leveragedsales #mlm #networkmarketing #directsales

Are you stealing?

You may have heard this advice.

Comparison is the thief of joy.        –Theodore Roosevelt

Some sponsors tell this to their distributors, to keep the newbies from feeling depressed about “not moving fast enough in the business.”

(I have even heard top 10% income earners in several businesses make the same complaint about their personal enrollment and personal customer gathering efforts. It’s a common feeling of frustration.)

So, you may have given this advice to your team… but do you follow it?

Before you answer, there’s an angle you might not have considered…

Let me explain with a story.

It was my first network marketing company. I had to build the confidence and skills from scratch. It took me more than a year to gather my first 20 customers. I asked certainly more than 100 people, including all my relatives who had households of their own or ran a household. (This was a one-per-household type of product.) I persevered through a lot of outright no’s, a large helping of promises-not-fulfilled, and plenty of brush-offs.

I attended the Wednesday evening business presentation and Saturday training every week for the entire time. As I got closer and closer to the magic 20, the company started bringing the newly-accomplished distributors to the front of the presentation room each week, to shower them with praise for completing this milestone during the past seven days.

It gave me the fuel to work even harder to finish.

Then came that awesome day when I did. I jumped around excitedly in our apartment and took special care with how I dressed for that next presentation meeting, prepared to be brought to stage with the other distributors who accomplished the goal during the past 7 days.

With a huge grin on my face, I showed up early and reported to the stage manager with the other smiling faces.

“I gathered my first 20 customers!”

“Great! What’s your name?” he asked, slightly hunched as he wrote the pertinent information on a palm-sized folded paper with his ballpoint pen.

“How long did it take?” as he lifted his head a little, locking eyes with me with a smile and an expectant look on his face.

I told him.

He took the pen away from the paper and stood straight up. His smile of excitement fell off. And what he said took away mine.

In a slightly condescending manner he said in a low voice, “Accomplishing the goal should be reward enough.”

Now I felt confused. “But, you announce the distributors every week, and I accomplished the goal, just like they did  (and I thought, ‘just like the other people standing here who are hearing this’).”

He said in a much firmer voice, “Accomplishing the goal should be reward enough.” And then he turned to the next person, effectively dismissing me.

Color me mad.

He was the highest ranked distributor in the room and was in charge of the meeting. There was no one else to appeal to.

When time came to congratulate the newest batch of 20-customer-gatherers, I graciously applauded for them.

But I sat there thinking, the way I was treated was “How NOT to be a leader in network marketing.”… and I promised to remember how I felt, to use this lesson to guide me when I became a leader.

It also made me wonder: What other goals in this company will be highly praised for some but brushed off for others reaching the same milestone?

Let’s talk about how this lesson applies more than 15 years later.

When a new (or seasoned) distributor has not reached a goal, do you directly or indirectly scold them for “moving slowly?”

Do you compare people in a destructive way, saying things like “If you were serious about the business, you would already have accomplished ____________. So-and-So has (no network marketing experience, 9 children, 3 full-time jobs, only 5 minutes a week to work the business, etc.) and THEY already did it!!”

Don’t steal a distributor’s joy of progress.

Much like how we don’t criticize children by harshly comparing the beginning violin student’s squeaky bow work with the smooth mellow tones of the child prodigy. The fact that the personal milestone was reached, the skill was increased and a definite improvement noticed, is reason enough to celebrate. A newbie gathering their first 5 customers IS, I repeat IS, a big deal. Even if it took them 6 months and you did it in 6 hours.

Now let’s talk about the more typical goals of our profession: the customer gathering tally, rank advancement, team volume level.

No matter how long it takes your distributor to accomplish the goal, please celebrate it with as much enthusiasm and pride as you do for the fastest moving distributors on your team: One-to-one and in team meetings. With their permission…on their social media page.

Reaching the destination is what matters. Not the speed, not the flash.

Sure, you might make a bigger splash about the people who reach the goals super-fast. Those might be the people to whom you give a speaking role at the regional meetings and company conventions.

I’m not suggesting you give the equivalent of “participation trophies.” Just don’t make the mistake of making only a private, lukewarm acknowledgement ( or a brush-off) to the ones who move slowly. Such a reaction gives the impression you are dissatisfied with their actions.

The distributor is looking to you, the leader, to demonstrate expected response of leaders in YOUR business. They are asking themselves,

“This is how I feel. Am I being



And Rewarded Appropriately

for accomplishing this goal?”

Such a seemingly dissatisfied reaction from the person they look up to (you!) collides with their newly-won sense of pride. Your comparison, through what you omit, has the strong potential to steal their joy.

Distributors will notice when you seem embarrassed by them … and don’t be surprised if they leave for a team, a leader, a company that celebrates their success.

–LYnn Selwa, “The Rocket Science Coach” ™

P.S. I went on to gather more than 100 personal customers with that company.

#lynnselwa #therocketsciencecoach #trsc #areyoustealing #joy #volume #goals #participationtrophy #rankadvancement #leveragedsales #networkmarketing #partyplan #directsales #mlm


Clarify your coaching

Each one of us is a coach.

We coach our teammates in getting started and handling challenges that crop up while building their businesses. This is an integral part of building a team.

Here is the key question: What is the one sentence or 5-6 key words that describe your advice and approach?

Here are some questions to explore that idea.

Think about teammates (or sideline) distributors whom you have advised. What compliments have they given you regarding your past advice?

Do you emphasize short-term results or long-term outlook? Which one is more important?

Do you use the flyers, videos, and other tools your company provides, or do you make your own?

Do you have a my-way-or-the-highway approach, or do you discuss the next steps (and get agreement) before giving the next assignment?

How often will you meet in person/message/discuss via telephone or videoconferencing?…. a set time (every 7 days?) or as soon as they complete the assignment?

If the coaching client asks you to hold them accountable, what do you say and do if they don’t meet the goals set in the previous session? How many times will you set a new session if the previous session’s goals are not met?

Do you respond quickly to questions/updates between sessions, or do you wait until the next session?

When will the coaching end?  … a set number of sessions, predetermined length of time, specific goals being met, a set number of missed sessions or incomplete assignments, or a breach of the initial agreement?

Whatever your answers, I suggest you discuss your approach with anyone who requests coaching from you. The conversation will clarify whether the guidance they seek is a good match for your approach.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #leveragedsales #mlm #directsales #networkmarketing #partyplan #clarity #getclarity #coaching #business


The bright side

My neighbors were noisy early this morning. I awoke suddenly in the dark and reached for the clock. 5:04am. I could hear the muted thump of a stereo system and feel the bed shake nearly continuously. (and when I discover which of the 20+ flats it was coming from, I will talk to them during the day, when everyone is calm.)

Needless to say, that was the unplanned early end of my night.

Being up early is unusual for me. You see, like many people reading this blog, I earn Roll-Over Money. I’m a night owl by inclination, which means I would rather stay up late than get an early start on the day.

So being jerked awake earlier than planned can put me in a foul mood.

To turn around a state of mind that was quickly sliding toward seething anger, I literally asked myself, “How can I take advantage of being up early?”

Two answers popped into my mind: submit the product orders that I had planned to do today, and post a photo/Facebook Live if the sunrise ends up looking spectacular.

I submitted the product orders…and it was still “yesterday” at the company headquarters, due to the difference in time zones. Who says time travel isn’t possible?

And the sunrise was spectacular. Hence a photo of the vivid orange and yellow painted sky, which my social media followers have been enjoying for more than 5 hours.

Here’s my question for you: When things go awry, how can you turn it around?

After all, Ma Ingalls has a philosophy in the “Little House on the Prairie” books: There is no loss without some gain.

Today I’m glad I was able to think on the bright side, like the pioneers in those books.

(or, if you prefer music over prose, Monty Python has a song along those lines. You’re welcome for the “ear worm.”)

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #thebrightside #leveragedsales #mlm #networkmarketing #partyplan


Crippled by humility?

If you have women on your team, do you see them acting in these ways:

Afraid to speak up because of possible negative reactions.

Feeling guilty for asking for the sale or taking time for themselves.

Shying away from mentioning their accomplishments.

Author Kathy Caprino suggests they might be affected by a destructive view of humility.

If those sound familiar, or if you find those actions baffling, I suggest you read Caprino’s article to understand your teammate’s behavior better. She might find the article helpful as well.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #humility #humble #crippledbyhumility #leveragedsales #mlm #networkmarketing #partyplan #women #coachingwomen



This week I saw a funny meme in social media.

The general message was something like this:

I think January was a 30 day free trial. Who wants to start the year over on Feb 1st?

And I though, That message has some wisdom.

Jeffrey Combs of Golden Mastermind Seminars taught me to realize January 1st is a random day that we agree to start the year. It can come loaded with expectations, both helpful and destructive. And we can restart our business year whenever we want.

Even the US Government allows a corporation to choose the first day of its fiscal year.

So if you didn’t meet your January goals, or you dropped one or more of your New Year’s resolutions, feel free to restart your renewed focus or activities… today or any day.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #trsc #doover #restart #resolutions #jan1 #feb1 #leveragedsales #networkmarketing #partyplan #directsales #residualincome