Business language can be backwards in its approach.
In a recent industry-wide webinar, I observed people speaking about their businesses.
One person used a word starting with the letter k (a synonym for ending life) and he meant it as a compliment of how well he performed a recent presentation to potential business colleagues.
Another talked about massive growth and used a word beginning with b.
(actual words omitted because I don’t need some search engine flagging my blog as violent)
And the presenter challenged the crowd with a common question: “How bad do you want it?”
These statements got me thinking about how our subconscious mind interprets language.
In personal development books and seminars I learned how the subconscious mind interprets language. It is like a 3 or 4 year old child, taking things literally, regardless of how old we are or how many years of school we attended.
So I started asking myself, “Do we really want to end our businesses? Do we want them to expand so quickly and unsustainably that they disintegrate and burn everything in their vicinity?”
Well, not really. Those words are metaphors for enrolling everyone, or for rapidly expanding growth.
And it’s truly not “bad” to want something… it’s another way of saying I want it STRONGLY.
Scoff if you wish at what seems like verbal nit-picking … but realize the center of motivation and goal setting listens to the literal. Yes, your internal toddler controls your goal-setting.
Consider these alternate phrases:
“I wow’d everyone!” “Momentum!” and “How strongly do you want it?” are three suggested substitutions.
Watch your language… it can program you for success or failure, even inadvertently.
–LYnn Selwa, “The Rocket Science Coach” ™
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