In our profession, we deal with fear on a daily basis. The potential distributor’s fear of the unknown, our fear of rejection. Their fear of not paying the mortgage, our fear of not getting paid.
How much fear is caused by current-moment, accurately-assessed risk?
And how much of it is due to your brain saying, Hey, this reminds me of the last time you… and it didn’t turn out very well ?
In the second case, fear is simply an echo. When you face it over and over, it fades away… and that reconditions your brain to say, Hey, this reminds me of the last time you … and it worked like a charm!
–LYnn Selwa, “The Rocket Science Coach” ™
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