Your Two Tribes

When you do your work with excellence in a public sphere, you will gain two types of positive-minded tribes.

The first tribe is the Fan Tribe. Fans encourage you, cheer for your newest product, and sometimes refer other people to you. These people feed your mental state with uplifting words and click Like on your posts.

The second tribe is the Buying Tribe. These people cast a financial “vote” by purchasing what you’re selling. On the flip side, they may or may not tell anyone else about your product.

Typically there is overlap between the tribes. Some Fans quickly or gradually join the Buyers. Some Buyers become outspoken Fans of your product.

The challenge is to avoid becoming upset when a person wants to be only a Fan.

I know good words don’t pay the mortgage. And it may seem disappointing that someone who praises your product (and could likely be helped by it) won’t take the extra step to buy it. However, Fans are fertile sources for word-of-mouth referrals, which is the most trusted form of advertising in our modern economy.

Be sure to thank your Fans and be grateful for them. They typically lead you to your Buying Tribe.

–LYnn Selwa, “The Rocket Science Coach” ™

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