One of my colleagues achieved her first rank advancement a few days ago.
In her 5+ years with this company, I have witnessed her ongoing heartfelt praise and use of our products. She gathered many customers and uses the products herself on a daily basis.
Her journey to this point has been challenging. She handled many overlapping episodes of family emergencies that required her focus, a yearlong marketing project known well in her own county, and several private struggles. For more than 3 years she marketed her business in a weekly business referrals group that has mandatory attendance rules. She has excellent communication and presentation skills. And finally her business has acquired the necessary number of distributors in the necessary arrangement and the required sales volume.
She paused when necessary, yet she never quit.
That’s why we are excited as we wait for the weekly announcements of the new rank advancements. She will receive an individual post praising her accomplishment, including her photo in a meme and a unique message (not just changing the name) from the vice president of field operations. (She will also receive a mailed physical certificate and lapel pin in the coming weeks.)
It’s her first company-wide applause from the corporate office.
It’s a big deal.
What is your company’s procedure for a PUBLIC acknowledgment of the first rank advancement? Do they provide sharable social media announcements as well as tangible “bling?” Do they honor such people at your annual convention?
What do you do for your team members when they rank advance? Do you give a speedy acknowledgement (perhaps a text, Message, or social media post)? Do you treat slow accomplishments with as much respect and fanfare as achievements by fast-moving distributors for achieving the same rank?
Bear in mind many people don’t advance quickly. Don’t act embarrassed by how long it takes someone to rank-advance. Instead, create a culture of loud and immediate acknowledgement. Your future team members are watching and asking themselves, If I put in the time and effort at a speed that works for me, will I receive the same respect?
The “unicorns” will always get their praise. Those who move quickly or dramatically are readily acknowledged. Many distributors dream of being a unicorn in their company, but many remain merely human. Be sure to give them the same respect as everyone else who achieved the rank.
As a leader, I feel the first rank advancement should be a HUGE deal, regardless of how long it takes to achieve it. As the saying goes, “What is rewarded is repeated.”
Care more about the rank advancement than the speed of its acquisition.
–LYnn Selwa, “The Rocket Science Coach” ™
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