New options seem to pop up every day.
Movies, networking groups, parties, errands, that new television show.
The choices seem to increase dramatically during December and its holidays.
Should you change plans?
First, what is your business goal? (We will focus on business goals for this example.)
Let’s assume it is to meet new potential customers and distributors, coach the newly enrolled ones, and assist your current clients.
Decision Question 1. Does this new activity require me to cancel a scheduled (or verbally promised) business building activity?
This is the worst time of year to “stand someone up.” People are extra busy with children’s, workplace, extended family, and religious activities. If they have given you an appointment on their calendar, they have likely taken time away from one of the other areas I named. If you cancel now, it will be twice as hard for you to set the appointment in January.
Decision Question 2. Does this new activity DIRECTLY assist my business goal?
Let’s face facts… yes you can meet new and different groups of people at a party, but it turns into a business activity if you have a *goal* of connecting with x number of people in a way for you to contact them later. Maybe that’s social media connections on-the-spot, capturing the phone number they share to you while chatting, or writing their email/physical address on a paper or app.
–LYnn Selwa, “The Rocket Science Coach” ™
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