In early 2014 my parents in law perished in an automobile accident.
I hoped that the 2014 Christmas season would be less brutal than I was cautioned to expect.
That year I could barely handle looking at holiday decor and sentiments, which is tough when one’s business deals squarely with those themes in the biggest financial quarter of the year.
I recall handling my clients’ requests with calmness and friendliness, but frequently after hanging up the phone or coming home after a meeting, I would cry from grief.
Subsequent years have been easier, but always include twinges of bittersweet memories.
If this describes you, know you are not alone.
Nowadays I look forward to the snow, low nighttime light, and the surge of friendly tidings of friends and strangers. I enjoy helping people select their items for purchase from our web site and giving pointers about designing their personal greetings of the season.
This season tends to heighten emotions, whether of past celebrations, current friends and family, or of those left behind or gone.
Regardless of what your product or service is, at least some of your clients and potential clients are experiencing similar, usually hidden, grief. It can manifest outwardly in angry responses to questions, suddenly cancelled appointments, and other awkward sales situations.
Please don’t take their actions personally. They might be receptive again after the new year begins.
–LYnn Selwa, “The Rocket Science Coach” ™
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