Monthly Archives: August 2017

Listen, acknowledge, refocus.

This week I watched a Facebook Live broadcast from industry leader Lisa Grossmann. She taught us a tidbit from a recent industry-wide leadership conference.

I paraphrase her words: When a distributor comes to you expressing fear or concern, be sure to listen and acknowledge their concern. Too often, leaders simply tell people not to worry about that and get back to work! Yes, we want people to concentrate on topics and actions they themselves can control… but brushing off their concerns is disrespectful.

However, as human beings, we all want to feel loved, appreciated, and respected. And a huge tool in meeting those needs is listening and acknowledging what you heard.

By quickly (but not flippantly) acknowledging their concern, we reinforce the respect in the relationship.

Please remember to pause, briefly and sincerely acknowledge the concern, THEN help the distributor refocus their energy toward actions they can control.

Your respect makes the out-of-control world feel safer.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #listenacknowledgerefocus #networkmarketing #lisagrossmann

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Lessons from a 1980’s shopping mall

The 1980’s was the heyday of indoor shopping malls in the United States. The closest mall to our house had more than 80 stores including 5 major department stores, so there were plenty of choices.

(In this post I will change the names of the stores, for copyright’s sake.)

We knew if we wanted something artsy and ahead-of-the-trend, we shopped in Solomon’s.

Prom or career-defining business interview coming soon? Hit the racks at Cube for clothes that would impress.

If Cube was too expensive, we combed the selection at Seaform, which had still-very-nice business wear, and even a small “Tall Ladies” section.

Janice’s had “knock-offs” (imitations) of several designers displayed at Cube and Seaform.

And if we simply wanted a basic pair of blue jeans, we headed to Deerfield.

The gist of it: every store had different clothes and fit different budgets. There was something for everyone, and we knew which store would likely have what we wanted.

By the early 1990’s, I noticed Solomon’s and Deerfield kept their unique identities, but three of major department stores started carrying the same designers. Many of the women’s clothes were identical. Our shopping strategy changed in response.

Was the item likely to be carried by Cube, Seaform, or Janice’s? Head to the store that was likely within budget. Check out the prices and sizes. Now walk into the other two department stores and compare. Walk to the store that had the lowest price for the item, and buy it there.

What happened?

Instead of being unique, the three stores in question offered the same merchandise with no significant differentiation in customer service or perks. So the only thing separating them was price… beyond the possibility of bragging that one “bought it at Cube.”

The stores became interchangeable commodities, and that was their downfall.

Even if that sweater was available at Cube, why would one want to spend more for an identical item? The brand name didn’t justify spending $10-$15 more, in my and most of my friends’ eyes.

We face an identical issue in network marketing, within our companies.

Each independent distributor within a company markets the same products.

So, why would the potential customer buy from YOU?

Price wars among distributors reek of desperation, so steer clear of that.

To stay away from becoming a commodity, do some deep thinking about what makes your distributorship unique.

Here are some ideas.

Do you offer special and memorable customer service? Do you gift wrap physical items? Do you donate to charity for every item purchased? Do you thank your clients in a way that they enjoy and remember? Do you remember and honor your clients for the special occasions in their lives?

Remember, your worth is much more than the sale price of the items you market.

Become comfortable with being you, express that uniqueness in the way you take care of your customer’s needs, and that will build a loyal customer base.

People appreciate being appreciated.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #shopping #lessons #lessonsfroma1980sshoppingmall #unique #appreciation

Special edition: how to view today’s eclipse safely

**Please share this post with your friends in the United States.

**The entire “Lower 48” USA states will see at least a partial eclipse and will need this advice.

I have seen numerous social media memes and claims of how to safely view the August 21 North American Total Solar Eclipse.

Advice for safely viewing the event, from NASA (National Aeronautics and Space Administration):  https://eclipse2017.nasa.gov/safety

Are your eclipse glasses or viewers safe?  (site recommended by NASA): https://eclipse.aas.org/resources/solar-filters

If it’s cloudy or you don’t have safe eclipse glasses, many livestream internet broadcasts are available. Visit http://earthsky.org/human-world/how-to-watch-eclipse-online-aug-21-2017

I will be watching the live internet broadcast from our flat in Stuttgart, Germany. (The eclipse does not pass over Europe.)

Happy Viewing!

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #eclipse #eclipse2017 #safety #viewtheeclipse #nasa

A leap made with eyes wide open

In March my husband accepted a permanent position in Germany.

We discussed such a move for several years, and then a fabulous job opening became available in January.  So we jumped at the chance.

After our transatlantic flight in late July, we are settling into life in southwest Germany, and I continue to run my network marketing business which is incorporated in the USA.

I will be posting stories about networking in a new language and other business topics in the coming months!

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #leap #networkmarketing

Stumblings vs failure

I saw a fabulous meme on social media this week. The basic message: don’t confuse a stumbling with a failure.

When we start out in Network Marketing, everything we do is new. Our first practice of the business presentation. Our first phone call, text, or Message to set a business presentation appointment. Asking for the sale. Enrolling and coaching.

At the beginning we stumble. A lot. It’s all new. For some of us, it has simply been many years since we tried something new, and we forget what a learning curve feels and sounds like.

Being an adult doesn’t bypass the awkwardness of learning a new skill. Sometimes we forget that fact, acting as if being adult means one has competence over everything.

(I certainly don’t!)

Stumbling looms large if we take the stumbling as a sign of permanent incompetence, such as, “I’ll never be good at this.”

The trick is to let the stumblings be proof to your brain that you are learning, instead of false evidence of a wasted effort.

Stumble forward.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #stumbling

 

Are you above average?

“How much money does the average distributor make?”

One of the trainers in my previous company (in the late 1990’s) had a forceful response to that prying question. (By the way, she had a background in engineering!)

“The average distributor makes nothing. Tell me, are you average?”

So, readers of this blog… if you have received ANY money from your company, let me congratulate you for being “above average.”

If you are building toward your first check, let me congratulate you on your persistence. Your efforts are worthy of praise as well.

In any case, keep going and focus on the long-term outlook.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #therocketsciencecoach #networkmarketing #directsales #partyplan #residualincome #areyouaboveaverage #aboveaverage