One challenge of marketing is being in touch often enough… but that’s not the complete picture.
Are you in touch often enough…
- So they remember who you are
- So they remember what you do/what you offer
- So they understand you are consistent, as a professional should be (occasional human-slips aside)
- So they come to predict when they will hear from you, and when it’s been longer than usual
Now, think of being a proverbial “fly on the wall” in their office or home.
If your message doesn’t arrive… do they notice?
If they notice, are they GLAD not to hear from you?
(that can be embarrassing, if that’s your situation! Would you want to receive the message you’re sending?)
Strive to be the person they say this to: “Wow, we usually hear from you when _________, and were disappointed when we didn’t!”
–LYnn Selwa “The Rocket Science Coach” ™
P.S. What was your reaction when I didn’t post on Thursday? Did you feel glad, disappointed, or something else? I would appreciate your feedback on my “ABOUT LYNN” page.
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