During training sessions for new distributors, the trainer frequently conducts a short goal-setting session.
To guide us in setting a goal, trainers will frequently focus on “why” we do the business.
For some people, the “why” starts off as earning a specific sum of money, evolves into what that money provides (a yacht, for example), and concludes with the feeling that item gives us (pride, for example.) And we are advised to focus on that emotion in order to motivate ourselves.
But this is an incomplete process.
Let’s ask ourselves an important question: why did the person want a yacht in the first place?
In other words, why do we want our “why”?
Using one-sentence descriptions, thought leader Seth Godin lists 18 common stories that drive behavior.
–LYnn Selwa, “The Rocket Science Coach” ™
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