Doing your first introduction at your local network marketing meeting? Or are you a seasoned speaker at your direct sales events?
When new Distributors begin stepping into leadership roles, they frequently are tasked with introducing a speaker at a weekly event. And many don’t have a clue what to do.
Please bear in mind the introducer’s job is to inform the audience why they should listen to the speaker.
* During presentations and trainings please keep your introduction focused on the speaker’s business accomplishments.
* If you are introducing a newer-tenure Distributor, mention any rank advancements or awards they have received in your company thus far; to build their credibility you can also talk about their commitment, energy, and network marketing goals.
* Avoid the trite “lovely and talented mother of three” types of remarks unless you are willing to introduce the men as “handsome and talented father of three.”
Want more tips from a trained Toastmaster? Keep reading.
I hold a Competent Communicator ranking in Toastmasters International, competed in several speech contests, and have been the Master of Ceremonies for several speaking events. Here are some guidelines I learned from members of my Toastmasters clubs.
* Mention the speaker’s name at the END of the introduction. When the audience hears the name, it is the signal to applaud the speaker’s entry.
(Biography paragraphs on a book cover or at the end of a magazine article mention the name FIRST. In speaking, you mention the name LAST.)
* Ask the speaker ahead of time what they would like for their introduction. If the speaker provides a written introduction, read it word-for-word. Don’t add ANYTHING, because you might inadvertently reveal a quality or story that they wanted to unveil during their speech.
* Make the quality and length of introductions consistent for all speakers during an event. This may require introducers to coordinate ahead of time. A glowing introduction filled with the speaker’s credibility signals the audience to pay attention & take notes… and a lackluster introduction subtly signals to take a restroom and smartphone break.
* The podium/speaking area is always occupied during a speaking section of an event. Either an introducer, master of ceremonies, or a speaker is in that physical spot.
* Introducer starts the applause, stays at the podium, and keeps the applause active until shaking hands with the speaker when she/he arrives at the mic, then introducer leaves the podium area. Speaker rides or walks (NO RUNNING) with energy to the podium, crossing in front of the introducer if their paths must cross.
* Speaker thanks the INTRODUCER: say something like “Thank you for that glowing introduction!” and begin your remarks.
–LYnn Selwa, “The Rocket Science Coach” ™
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