Monthly Archives: March 2016

The 6 Dollar Solution

I had been talking about doing it for years.

The day after our company convention, I began that special project:

Setting aside funds ahead of time to pay for Convention week costs.

$6 US per day.

(I book a private comfortable hotel room for my husband and me. So my costs are higher than many of my colleagues.)

Are you setting aside money for your annual convention?

And have you calculated how much you need?

If this will be your first time, talk to your leadership line regarding expected costs.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #convention #MLM #directsales #partyplan #multilevel

Singing in harmony

During many of my school years I performed in singing groups.

One of the fun ways to sing is in “rounds.”

That means everyone sings the same tune and words at the same pace, but each group starts at different times.

The children’s song “Row, row, row your boat” is a classic example of a song that can be sung as a “round.”

The beauty of the song is revealed when each group sings their part and the harmony is created as a by-product.

Yes, the first group gets started first. And the other groups (typically 2 others) have to patiently wait their turn to start.

But starting first can be challenging. It’s tempting to get pulled off-lyric, to start singing the first line again, when the second group begins… and when the third group chimes in with their first line.

If you sing too loudly, you destroy the volume balance necessary to create and hear the harmony, or chords.

If you are in the second group and start singing faster in an attempt to “catch up” to the first group, you destroy the harmony. You could jump forward in the lyrics and join the first group at their proper timing, but that takes massive amounts of concentration… still, it is possible.

If you don’t concentrate on your part, you muddle the harmony. And if you pause to catch your breath, it can be tough to get restarted and stay paced with your group.

And sometimes people will stop singing altogether. Perhaps they started listening to the other group’s notes and lost their place, or they don’t have the lung stamina to keep going.

Whether you are starting first, coming in at the middle, or joining the last group, all parts are needed for creating the beautiful music.

The same lessons apply to our businesses.

Just because you get started with the first group (sometimes called “Pioneers” or “Early Adopters”) doesn’t mean you will finish. And starting with the “second group” (sometimes called the “Early Followers”) does not excuse you from going through all the steps to build a business– skipping steps typically causes a premature exit. And there’s no shame in being a member of the “Late Adopters”… as the performance only ends when they complete their last phrase.

You are right where you are supposed to be. Your business building speed contributes to the rich harmony and participation possible in our shared profession.

You are moving faster than the person who never got started.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #networkmarketing #directsales #partyplan #residualincome #singinginharmony


Do you take time to celebrate?

Yesterday was St. Patrick’s Day (March 17). Here in the USA, we say, “Everyone is Irish on St. Patrick’s Day.”

By 5pm I had many unfinished items on my business “To-Do” list . So it was decision-time.

Should I stay and complete the tasks?

I chose to go to the party.

Does that make me quote “uncommitted” to my business?


Choosing to have fun is important. I learned many years ago that there is ALWAYS something more to do in a direct sales or network marketing business.

Had I completed all the scheduled or promised business calls or meetings? Yes.

I learned from personal experience if I follow through with a promised reward or a scheduled fun outing, I will be more willing to work during work hours. And procrastinating the reward leads to procrastinating in business. These insights are similar to findings in research by Dr. Carol McCall and Dr. Kelly McGonigal, experts in effective listening and willpower, respectively.

One of the multimillondollar MLM earners who coaches me once said, “You will be more motivated when you SCHEDULE your fun. You always need to have something to look forward to.”

I had been looking forward to this get-together for weeks. So I went.

(and residual income continued to flow into my bank account during the event.)

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #mlm #networkmarketing #directsales #residualincome #StPatricksDay #decision #committed #drcarolmcall #drkellymcgonigal

8 questions for your next sprint

I classify a “Sprint” as a period of focused business-building actions. For example, a sprint can contain invitations to a regional event, reaching out to gather customers, reaching out to set presentation appointments, or holding 3-way credibility calls with your sponsor or newer teammates.

For comparison, I ran track in grade school. I remember the first several practices in early March, where the winter cold would burn my lungs as I gasped for breath. Frigid air, cold-numb reddened hands, and uninspiring grey skies were the price I paid to get back in shape for the spring competitive season. When it came time to run in the first meet, I was ready to give my strongest effort.

By definition, a sprint is intended to be short-lived. 100 meters, 200 meters, or a complete lap around the track for 400 meters. That last example is pushing the limit of how long an Olympic athlete can sustain the strongest effort for the entire race.

There are some parallels between network marketing “massive action” and a classic runner’s sprint. Let’s take a closer look at eight questions for creating a sprint of business-building activities.

1. What is your goal?
More subscription customers? More distributors? Qualifying for the revenue-sharing pool or car contract?


2. What are the activities you will do?
Texting invitations for a presentation? Texting or calling to follow-up and ask people to get started? Conducting large group presentations? Hosting 3 way calls with your sponsor?


3. How long can you sustain it?
(staying on pace for the days you are SCHEDULED to work)

If you hear a lot about  “90 day” sprints, it might feel overwhelming. Try reducing the length: 9 weeks, 9 days, 9 hours, 9 minutes. Reduce the length until you feel a surge of excitement and a thought of “I can commit to that!” This pace will keep you moving while avoiding overwhelm. Ride that edge. Even 9 Minute Bursts added to your daily activities can create some serious action in your organization.


4. Think of Run-Then-Walk, not Run-Then-Stop.
In Track and Field, the runner can expend all her energy for that sprint, and immediately afterward enjoy a rest break of sitting and refueling for the next event.

In contrast, a field leader in the top one-half-percent of our company told me: you MUST keep moving forward in your business directly after a “blitz” or “massive action.” If you stop because you’re tired or burned out, you have wasted all that energy because the momentum will die. He told me this distinction is KEY to reaping the benefits from a period of intense activities.

Let’s put that in Track and Field language. Imagine yourself running a 100 meter dash, which is the distance of one of the long straight “sides” of the track, then walking the remaining distance to complete one lap of the running track., not stopping after the run. How fast were you running?

Likewise in your business, what amount of activity will get you moving faster AND be able to maintain a steady pace afterward?

Thinking of “jogging” instead of running. In MLM it is pointless to race someone when it exhausts you.


5. What time-sucking activities will you replace with business?
(Facebook or social media, a television show– record it and watch it on your day off. Can you arrange for other people to do housework or cover your carpools, and return the favor by doing double-duty after the sprint?)


6. What are your sprint-activity times? SCHEDULE them.


7. What is your scheduled time-off: daily and weekly?
You need daily & weekly pauses for proper food, mediation/spiritual practice, sleep, exercise, and being with family. You might be able to cheat on these in the short run, but doing so will cause your body to break down (get sick or injured) and then you will be FORCED to step away from your business.


8. How will you reward yourself: daily and at the end of the sprint?
(give yourself a sticker on your calendar, posting about your progress on Facebook or simply enjoying the relaxing effect of browsing social media, a special ice cream sandwich, dinner out at the end, brushing your teeth.)

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #mlm #networkmarketing #partyplan #sprint #sprinting #trackandfield #runthenwalk #anatomyofasprint #8questionsforyournextsprint

“You should write a book.”

Several people told me that on Facebook this week.

It brought back memories of talking with a business mentor about his first book.

“Don’t write a book thinking you’re going to get rich from it. I’ve put lots of my own money into writing and publishing my first book. Probably more money than I should.”

Here are some thoughts gleaned from my research over the course of many years.

(yes, I am developing several books of my own)


So why write a book in the first place?

For personal credibility. To encapsulate your thoughts or lessons learned for your team or people in a similar line of work. To start an industry-wide conversation about a subject.

Those are the main reasons given by most network marketing authors I’ve questioned.


Do I need to write a book?

Maybe not. Maybe a video series would be more effective. Perhaps a blog would be better than a book. Blogs are more flexible than printed books and have zero startup costs. You can publish as often as you like, starting immediately, at a schedule you choose.

Remember you can re-purpose the blog posts into other forms of stored communication. Have you ever read someone’s blog posts then bought their book… to discover the chapters look awfully familiar? Did they create an audiobook, too? Or perhaps they published a book and offered a 20-part video series that builds on those themes. All of these are different ways to re-purpose the material.

Re-purposing is not a rip-off because people absorb information in different ways. For me, I need visual cues, because I don’t absorb information well through my ears alone. Plus I prefer printed books because I can write notes in the margins, circle, and underline easily with a ballpoint pen.


Are e-books a good option?

Consider the differences between physical books and their electronic counterparts. A physical book costs more to produce than an electronic version. The e-version can be delivered faster, at a higher profit margin, and revisions are easier to create & distribute.

To make a professional and credible impression, an e-book still needs a professional’s assistance with the graphics, layout, and grammar.

I shy away from reading or purchasing e-books for several reasons.

I’m a visually oriented person, so once the e-book is downloaded, it is “out of sight” and I tend to forget about it. I spend many hours each week in front of a computer screen or smartphone, so a printed book is a welcome change of pace. I dislike dedicating lots of storage space to reading material, especially since “no book shall go untouched”… I mark up and add my own comments to every book I own & read, including romance novels. Additionally I had a bad experience with an e-book I annotated last year; the file got corrupted and all those hours of work were lost.

I recognize those are personal preferences, which won’t stop me from publishing e-books in the first place.


What about self-publishing?

In the past few years the options for self publishing have expanded greatly. There are services that can print physical copies on demand, for example. Of course, you shoulder the cost of preparing the manuscript so it is ready for printing, and the publishing company requires either a percentage or flat fee for each item sold. Do thorough research before jumping into this option.


Where’s my “advance”? Won’t the big publishing houses help me market my book?

Keep waiting. Unless you already have professionally-published reading material, most publishing houses will not consider paying you a lump sum in advance of launch-day sales.

The answer to the second question can be disappointing. If they market your book on your behalf (the fine print will say just how much minimum time they are obligated to do so), the publishing house likely wants you to go on a physical book tour. Will you be willing to spend several weeks or weekends sitting in bookstores, grocery stores, shopping malls, or other venues?

Also consider that every major imprinter has a focus. Some publishing houses focus on cookbooks and lifestyle books, whereas others publish science-theme books for the everyday reader. Others create school textbooks. Make sure you match your submission with the preferred themes of the big house you are approaching.


What are some modern options about marketing my book?

Virtual book tours have become more popular over the past few years, and I’ve heard at least 2 authors say the virtual tour was more productive than an in-person tour. Virtual tours use the power of video and internet, which might fit your needs better.


What topic should I choose?

That’s up to you. And consider that is an incomplete stance.

Does a book about washing dishes sound interesting? What if I told you  a Buddhist monk was writing about the task as a meditation practice? How would a 20 year old nomad living in the desert, a television lifestyle guru, and a person living on a sailboat approach the subject?

So your viewpoint matters.

Tell us WHO you are, so we know you have a different viewpoint or approach than the other authors in your subject area.

(I did this when launching this blog. My friend Harry told me, “You’re writing about building a network marketing business from the viewpoint of a former aerospace engineer? I think you have that angle all to yourself!”)

Are you older or younger than the typical person interested in the subject? Different marital status (elderly divorced dad instead of the typical never-married 20 year old woman)? Residing in a different country or member of an unusual culture, compared to the “typical” author? Different scholastic background or business experience, gender, or education level? Married to or a child of a fanatic about the topic?

For inspiration, walk through and browse the magazine section of a major bookstore. The variety of magazines is mind-boggling. In our modern world there is a magazine, newsletter, or online discussion group for ANY viewpoint or subject. And even for a well-established subject such as home decor, publications exist for the status-conscious watch-loving man, college students on a budget, people who want to emulate their favorite lifestyle guru, and many more.

Regardless of your viewpoint, SOMEONE out there wants to hear about it. Just be OK if your audience is not large. (and you might consider blogging about it to discover who is interested in your topic.) If you are fluent in more than one language, consider publishing your blog or e-book in multiple languages. (Online do-it-yourself translating web sites can leave a lot to be desired!)


Where do I get material?

Look in your email outbox, social media messaging apps, or mobile phone text feature. Have you been explaining your topic to your teammates? Did you cover this in posts on other social media platforms? Have you delivered speeches, sermons, or team trainings on your publishing subject? It’s time to re-purpose those messages.

Keep an idea file. When your brain starts brainstorming, handwrite, tap, or type those ideas so you have a list of topics for the days when your creative well seems dry. (You will thank yourself.) Collect interesting viewpoints of your subject that you see in email & social media… of course you will end up expressing your own viewpoint, which can give a refreshing look at a well-worn topic.

You deserve to have your voice heard. Grab a blog, notes app, or word processing document and get started.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #networkmarketing #mlm #directsales #partyplan #repurpose #repurposing #youshouldwriteabook #book #writing #residualincome #blogging #ebooks #videos