Monthly Archives: February 2016

The Millennial Generation will love this…

Industry trainer Randy Gage did it again.

He nailed an important phenomenon in our modern culture and why we should focus on it during our presentations.

Take a look at his blog post.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #directsales #networkmarketing #mlm #residualincome #financialfreedom #millennialswilllovethis #themillennialgenerationwilllovethis

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In charge but feeling depressed?

When enrolling with a direct sales, party plan, or network marketing company, many people are stepping far away from the path predicted by their parents and friends.

That new direction promises many thrilling rewards, and it also comes with an additional set of stressors. Some are anxiety-producing simply because they are new to us… we don’t have any experience of our own, or from our families, to guide us.

And some stressors are simply more daunting than the relative safety of collecting a paycheck. Being responsible for RUNNING the business that generates the paycheck can be a heavy load to bear. The applause can be soaring and the tribulations can feel overwhelming. Know your journey might be private, yet your situation is similar to many other entrepreneurs’ experiences.

If you find yourself feeling isolated, depressed, or wondering if the planet would be better off without you, please seek help from a trained medical professional.

You Matter In This World.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach

#directsales #mlm #networkmarketing #partyplan #isolation #depression #doyoufeelisolatedordepressed #mentalhealth

The Six-Week Delay

I have noticed there is a six-week delay in building a network marketing or direct sales business. It reminds me of the behavior of a locomotive.

Think of a locomotive that is standing still with its engine idling and 20 loaded boxcars hooked behind. As the engineer shifts the engine into a forward gear, the linkages between the cars slam taut in a chain of sound down the length of the train, the wheels squeal against the steel rails, and the engine slooooowly begins to pull the cars forward. That train will slowly build up speed. The engineer knows this is all part of the process, as well as understanding it is easier to maintain a speed rather than stop-and-start.

By comparison, if one has been ignoring one’s business and decides to resume business-building actions, there is approximately a six-week delay until the pipeline of one-to-one appointments, home parties, and enrollments fills back up. Once it is “back to speed,” a well-trained organization can continue the pace or even speed up with little additional effort.

Back to the boxcars and engine.

If the engineer was to build the train’s speed to a comfortable pace then let it “coast” on level ground, she would observe that the train doesn’t slow down much at first. The sheer momentum of the massive weight of the loaded boxcars would urge the train to continue at nearly the same speed. Its gradual decline in speed may not be apparent for some time… until the speed is significantly reduced.

In our businesses, it can be tempting to take time off. There’s no boss telling us what to do, and the golf course is certainly less crowded during the workdays.

I’m not talking about a day of rest on the weekend nor a planned vacation; I’m speaking about the gradual erosion of commitment. It sounds like this: “I don’t feel like working today. Besides, what’s one more day? The pipeline is full and things are going great!”

It can be tempting to repeat the process until the 5-days-a-week becomes 3-days-a-week… or two or even one day a week. You lost momentum. Once severely slowed or even halted, the energy from your marketing outreach and business-presentations take about six weeks to lose their effectiveness, so the effect is not necessarily easy to see early in the process.

That delay can be deceiving, especially for the newer distributors in an organization.

New people tend to feel impatient that their teams are growing sporadically, and sometimes they stop before the momentum has a chance to work in their favor.

And people with less experience in our industry commonly underestimate the effect of consistent activity, and they tend to wonder why they feel they are quote “always restarting.”

So if we tell the story of the locomotive and boxcars, we can guide our newer team members more effectively.

–LYnn Selwa, “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #networkmarketing #directsales #residualincome #locomotive #boxcars #momentum

The Professional Look

“Is this a professional organization, or simply a bunch of amateurs?”

It is the unspoken question.

When I was considering joining my first network marketing company, I was looking for signs of a professional or businesslike company.

Keep in mind everything you publish reflects on your reputation. Publishing includes emails and social media posts, not just books and memos. It also includes all the materials you use in a business presentation, as well as brochures and enrollment forms you distribute, both online and in print.

Spelling counts. Frankly, in this modern day when spellcheck is embedded into our word processors, email programs, and social media platforms such as Facebook, there is NO EXCUSE for misspelling a word on those platforms. If you don’t know the correct spelling, simply tap or secondary click on the word, and the program will likely suggest one.

Let’s say you want to recruit more upper-management employees or medical professionals. Think for a second about their everyday jobs. Do you think an employee would be allowed to brush off misspellings and grammar errors in a memo or brochure by saying, “you know, I’m not very good at spelling.” I hardly think so, because that would be unprofessional. (If you saw gross errors in your doctor’s brochure, would you wonder if he truly graduated from medical school? Wouldn’t you expect a high level of communication skills from someone with that much education?)

And they are applying those same judgments to you and your company.

My business mentor willingly admits he is not good at spelling (such as while writing notes on paper). However, he rarely has an error in the weekly emails and daily motivational posts… not because he has someone proofreading for him, but because he uses the spellcheck feature.

“Is this brochure something I would feel proud to hand to my boss’ boss? Or does this look like a bunch of amateurs made it?”

Susan might not be interested in the business, but you bet Terry knows the materials he hands to her speak volumes.

Perfection isn’t necessary; neither is using a very formal composition tone. It’s fine to be human and show us your personality.

However, showing proper respect for your audience includes giving them your best work. If you’re not good at subject-verb agreement or you stumble over the differences among to, two, and too, find someone who can proofread for you. And be sure to use the spellcheck.

It’s the professional thing to do.

–LYnn Selwa “The Rocket Science Coach” ™

#lynnselwa #lynnselwaTRSC #TheRocketScienceCoach #networkmarketing

#attractingprofessionals #directsales #residualincome #DoesItLookProfessional #TheProfessionalLook