What shape are the cannonballs?

Sometimes the technically-trained distributor will “overdesign” their marketing plan.

More detail than necessary.

More rehearsal than necessary.

Reading more books, attending more seminars, listening to more conference calls. (Not ready yet!)

My husband’s friend, Greg Brown, describes the paradox this way:
“Don’t make the cannonballs as round as they CAN be.
Just make them as round as they NEED to be.”

So, what triggers such people to “overprepare”?

I will discuss my observations in a future post!

–LYnn Selwa, “The Rocket Science Coach” ™

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